Six in Ten (60%) Canadians Report Eating Breakfast Every Day

Of the Remaining Four in Ten, 42% Say they Are Just Not Hungry — 38% Blame a Lack of Time; As for Ways to Save Time in the Morning, One in Four (26%) Say They Have Skipped Breakfast, While One in Five (21%) Report Eating Breakfast on the Go

Wednesday, June 04, 2003

Toronto, ONTARIO – According to a new study, conducted by Ipsos-Reid on behalf of McDonalds Canada, six in ten (60%) Canadians report that they eat breakfast every day of an average week. On average, Canadians eat breakfast five out of seven days (mean 5.3). Just one in twenty (7%) say they never eat breakfast.

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Six in Ten (60%) Canadians Report Eating Breakfast Every Day

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Contact

Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com