Doctors Play Key Role in Sales of Non-Prescription Drugs

Doctor’s Role Greatest When Rx Product Moves To OTC, Reveals Ipsos PharmTrends®

Wednesday, September 17, 2003

New York, NY – Prescription (Rx) drug manufacturers aren’t the only drug companies marketing products directly to physicians. Over-the-Counter (OTC) drug makers have discovered the power of “just what the doctor ordered.”

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Doctors Play Key Role in Sales of Non-Prescription Drugs

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Contact

Fariba Zamaniyan
Vice President
Ipsos Marketing
+1.646.313.7657
info@ipsos-na.com
Scott Cutler
Account Manager
Ipsos Marketing
+1.516.507.3321
scott.cutler@ipsos-na.com