Paris, France, February 9, 2006 — Jean-Marc Lech and Didier Truchot,
Ipsos Co-presidents, are pleased to announce that Ipsos has acquired Camelford Graham, a
high profile Canadian market research company specializing in qualitative research.
Camelford Graham is a Toronto-based company founded in 1988 by Jennifer Camelford
and Brenda Graham, which now has 28 full-time employees. It services about 80 clients, and
derives the majority of its revenue from qualitative research and from research incorporating
both qualitative and quantitative approaches . The company focuses on the FMCG,
pharmaceuticals, and financial services. Both Camelford and Graham will continue to lead the
newly formed company, Ipsos Camelford Graham, reporting to Gary Bennewies, President of
“This is another important move for Ipsos in Canada,” said Didier Truchot.
“Camelford Graham will help strengthen and grow Ipsos’ research capabilities in this country,
particularly in the Toronto market. The company has a strong track record for innovation and
continuous improvement with work ranging from traditional focus groups and proprietary
methods incorporating both qualitative and quantitative expertises, particularly in the
pharmaceutical sector and advertising research field.”
Ipsos in North America
North America represents 35% of Ipsos consolidated activities with especially strong
positions in advertising research (Ipsos ASI), forecasting (Ipsos Novaction & Vantis), marketing
research (Ipsos Insight and Ipsos Reid), customer relationship research (Ipsos Loyalty), and
public opinion research (Ipsos Public Affairs). Ipsos companies also offer a complete line of
custom, syndicated, omnibus, panel, and online research products and services.
Ipsos conducts polling on behalf of the Associated Press, the world’s oldest and largest
Market leader in Canada, Ipsos is also one of the fastest growing market research
companies in the U.S., and among the most trusted research brands in North America.
Camelford Graham is the fourth acquisition of Ipsos in the region since the beginning of 2005
– following Descarie (Montreal), Shifrin (NYC) and Understanding UnLtd (Cincinnati) –. Ipsos
today employs more than 1,300 professionals and support staff in North America.
Said Gary Bennewies: “Camelford Graham is a strategic addition to our
considerable presence in Canada. With complementary services in advertising testing and the
pharmaceutical industry, along with a strong qualitative and quantitative offer, this acquisition
will allow us to significantly expand the service we can provide to our clients and also further
solidifies Ipsos’ position as Canada’s market intelligence leader.”
“We are delighted to be joining Ipsos,” said Brenda Graham, co-founder of Camelford
Graham. “Ipsos is a great example of a firm that has been successful in integrating
organizations because we share the same vision and approach to market research and client
service. We also see great opportunities working together. For example, our Positioning
Response Lab, which evaluates and helps refine high potential brand positioning strategies,
and our AdLab product, a proprietary advertising pre-testing methodology, will complement
the research services offered by Ipsos Reid and Ipsos ASI Canada.”
Founded in 1975, Ipsos is the only global, independent, listed research company
controlled and managed by market research professionals. With offices in more than 40
countries, Ipsos which generated in 2004 global revenues of € 605.6 million ($752.8 million
U.S.) is the third largest survey-based research company globally.
This announcement is part of Ipsos’ strategy to accelerate growth through selected
acquisitions which complement or extend Ipsos strengths in its five core specializations in
order to service its broad client base in all key markets.
Ipsos Group has recently reaffirmed that by 2007 it expects to have revenue of at
least EUR 1 billion with operating margin of over 10%, on the current average exchange rate
basis (1 EUR = 1.25 USD).