New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.
Ipsos ConStruct™, which reduces the amount of time required to bring a product to market, was showcased during the “Twist on a Standard Method” Business Session at the Cable & Telecommunications Association for Marketing (CTAM) 2006 Annual Research Conference. The conference, an annual gathering of cable and telecom industry researchers, was held recently in Scottsdale, AZ.
“We were proud to have been selected from a number of entries for this showcase,” said Julie Busch, Vice President of Ipsos Insight, a member of the Ipsos group of companies. “Representatives from leading companies in the industry expressed genuine interest in the usefulness of this type of product development tool.”
By engaging target audiences right from the start, Ipsos ConStruct™ employs a quantitative approach that bridges the gap between the qualitative stage and the concept testing stage to ensure that the tested concepts are the right concepts. By tapping into your target market to identify the features they are most likely to buy or use, your target market builds their ideal concept for you, thereby reducing the risk of testing the wrong concepts. With Ipsos Insight’s proprietary ConStruct software, clients get a ‘feature set’ that is valued by their target market and a complete concept description that they can feel confident testing in the marketplace.
“The presentation was especially useful for those considering Ipsos ConStruct™, as it allowed them to experience first hand just how their target group is able to construct a product based on their needs and values,” Busch added.
To learn more about Ipsos ConStruct, or request access to an online, visit: www.ipsos-insight.com/industryfocus/techandcomm/construct.aspx.
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About Ipsos Insight
Ipsos Insight is a marketing research consultancy that provides solutions to Fortune 500 companies in the areas of market assessment, brand management, innovation and new product development. Our industry experts combine the discipline of marketing with the science of marketing research to offer expert consultation and strategic advice that builds powerful brands.
Our client service teams specialize in consumer products, technology, communications, health, pharmaceuticals, financial services, entertainment, retail, foodservice, agrifood, energy, utilities, and lottery and gaming. Ipsos Insight is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsosinsight.com.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of €605.6 million ($752.8 million U.S.). Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.