Calgary, AB — Ipsos, Canada’s market intelligence leader and the country’s
most trusted research brand, today announced a number of new hires and promotions in its
Western Business Unit to meet growing demand from its clients for advertising, customer
loyalty, marketing, and public affairs research.
Ipsos employs 225 professional researchers and support staff at its Winnipeg, Calgary,
Vancouver, and Seattle offices, and serves a number of high profile Western-based global,
regional and local clients.
In addition to recently hiring 10 researchers in Calgary and Vancouver, Ipsos also
announced the following key client service appointments::
Steve Mossop (Vancouver office) has been promoted to
President, Market Research Canada West. Steve is responsible for
managing Ipsos’ sector practice areas in Winnipeg, Calgary, Vancouver, and Seattle. He was
recently selected for inclusion in Business in Vancouver’s 15th annual “Top 40
under 40” feature, and has been a sought-after speaker at local conferences, including
Techvibes Massive 2006 in Vancouver.
Tim Olafson (Calgary Office) has been promoted to President,
Ipsos Observer. Ipsos Observer is a new North American-based service for research
clients whose requirements end at data collection services (online, telephone, and mail), and
who require accurate, cost-effective, and timely data for their research needs. Tim moves to
this position after significant contributions to the outstanding growth of Market Research
Canada West as its Senior Vice President and General Manager.
Majid Khoury (Vancouver office) has been promoted to the position of
Senior Vice President, Ipsos ASI. Majid joined Ipsos ASI in July 2003 with
the acquisition of his company TTI Market Explorers. Majid’s advertising research specialist
team has more than doubled in size over the past two years, helping clients make the best
decisions at all stages of the advertising development process and to maximize the return on
their advertising investment.
Tim Moro (Calgary office) has taken over the responsibilities of
managing Ipsos' market research business in Alberta, in addition to his current role as
Senior Vice President, Energy Practice. Tim has been instrumental in
developing Ipsos’ specialized energy sector research expertise over the past nine years. As
leader of the Energy Practice team, he ensures Ipsos researchers stay on top of the shifting
consumer trends and brand perceptions, new technology developments, diverse and
demanding stakeholders, fierce competition, and complex industry regulations that
characterize the energy sector.
Paul Lauzon (Calgary office) has been promoted to the position of
Senior Vice President and Managing Director, Lottery and Gaming Practice.
Paul joins Tim Moro as leaders of the Calgary management team, taking over these
responsibilities from Tim Olafson. Paul joined the Lottery & Gaming team in 1997, and has
played a key role in growing Ipsos’ specialized sector expertise in the lottery and gaming
industry in North America, which now offers the Lottery and Gaming Interactive Forum, a web-
based, pre-screened, staged consumer panel to aid clients with quick and cost-effective
Dave Pierzchala (Vancouver office) has been promoted to Vice
President, Travel and Tourism Practice. Dave has been a consistent top performer,
having worked to build this sector since the beginning of his career with Ipsos in 1995. He has
developed research solutions to help some of the world’s top airlines, hotel chains, and
entertainment destinations grow their business as well as strategic and tactical research on
behalf of governments, provincial and state tourism departments, and major private sector
Jennifer Fleming (Calgary office) has been promoted to Senior
Research Manager, Lottery and Gaming Practice. Jennifer successfully completed
the Ipsos’ internship program two years ago and has been working as a Research Manager
with the Lottery and Gaming team. Over the past two years, Jennifer’s skills and expertise in
qualitative and quantitative research have grown and developed at an accelerated pace. She
conducts market segmentation, game development research, and marketing communications
and public policy reviews for lottery and gaming stakeholders.
Catherine Gunther (Vancouver office) has been promoted to
Senior Research Manager, Ipsos Public Affairs. Catherine has played a key
role in developing Ipsos’ municipal affairs practice and is now responsible for managing all
work with BC municipalities. Over the past year alone, Ipsos Reid’s Municipal Affairs practice
has conducted research for clients in 24 different municipalities, including research on parks
and recreation, public policy issues, strategic planning, environmental issues,
communications, quality of life, and citizen satisfaction.
“Ipsos’ healthy and strong growth in the West comes from our industry-leading operations
capabilities, cutting edge techniques and analytics, and a dedicated team of sector experts in
each of our four areas of expertise: advertising, marketing, customer loyalty, and public affairs
research,” said Gary Bennewies, President and Country Manager of Ipsos Canada. “These
and other appointments and promotions reflect Ipsos’ philosophy of nurturing and developing
the potential of our team, attracting elite research talent with exceptional industry
understanding, and providing innovative and inspired research solutions to our global client
To read about career opportunities with Ipsos in Canada, please visit www.ipsos-na.com/careers.
For more information on this news release, please contact:
President and Country Manager
Founded in 1975, Ipsos is the only global, independent, publicly listed research company
controlled and managed by market research professionals. With offices in more than 40
countries, Ipsos is now the third largest survey-based research company globally. In 2005,
Ipsos generated global revenues of €717.8 million ($853.8 million U.S.). To learn more,
please visit our website at www.ipsos.ca.
About Ipsos Reid
Ipsos Reid is Canada’s market intelligence leader, the country’s leading provider of public
opinion research, and research partner for loyalty and forecasting and modelling insights. With
operations in eight cities, Ipsos Reid employs more than 300 research professionals and
support staff in Canada. The company has the biggest network of telephone call centres in the
country, as well as the largest pre-recruited household and online panels. Ipsos Reid’s
marketing research and public affairs practices offer the premier suite of research vehicles in
Canada, all of which provide clients with actionable and relevant information. Staffed with
seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid
offers syndicated information or custom solutions across key sectors of the Canadian
economy, including consumer packaged goods, financial services, automotive, retail, and
technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-
based market research group. To learn more, visit www.ipsos.ca.
About Ipsos ASI
Ipsos ASI is a leading provider of advertising and brand equity research expertise around the
world. In Canada, Ipsos ASI has offices in Toronto, Montreal, and Vancouver, offering
validated research solutions needed to help marketers make the best decisions throughout all
stages of the advertising and brand equity building process. They are committed to providing
the best research decision-making criteria to maximize the expected return on investment.
This is done at the development stage of advertising to increase in-market success; through
active in-market monitoring to keep a pulse on the brand’s equity dynamics; by capturing the
impact from marketing initiatives; and importantly, in a competitive context, providing
consultation on achieving optimal media mix and spend levels. Ipsos ASI has expertise in
advertising, media, and brand equity, and shares a passion to help marketers build better
brands. Ipsos ASI is an Ipsos company, a leading global survey-based market research group.
To learn more, visit www.ipsos.ca.