New York, NY – Global market research firm Ipsos today
announced the launch of a new campaign to help time-pressed market
researchers and marketers learn more about trends and developments in the
fields of Technology & Communications, Health, Financial Services, and
Ipsos Minute features one-minute streaming videos and two-page Q & A
sessions with practice leaders and subject matter experts from Ipsos
member companies in North America.
"The idea behind the Ipsos Minute is simple: We wanted to complement
our extensive thought leadership library of White Papers, case studies and
presentations with something pithy about market trends impacting various
industries," said Julie Busch, VP of marketing for Ipsos Insight and Ipsos
Loyalty in North America. "Ipsos Minute delivers useful information in bite-
sized chunks. It's ideal for today's podcast nation."
The first Ipsos Minute is titled "New Technologies: The Move Toward
Radical Personalization" and deals with the increasing control people want to
have over their content.
Writes Cruikshank, Senior Vice President & Managing Director of the
company's Technology & Communications practice: "Not only are individuals
wanting to personalize their content – both in access, quantity, medium
and actual information – they also want access to it anytime and from
anyplace. While in the U.S. wireless access is growing and data activities on
mobile devices are starting to grow, we are still somewhat tethered by wires
and cables. Because people will move toward wanting their content
anywhere, marketers will have more opportunities to reach consumers closer
to the point of acquiring a product or service."
The Ipsos Minute can be viewed at:
The Ipsos Knowledge Library, also free, is located at: www.ipsosinsight.com/knowledgecenter/
For more information, please contact:
Director of Marketing Services
Ipsos in North America
About Ipsos Insight
Ipsos Insight is a marketing research consultancy that provides solutions
to Fortune 500 companies in the areas of market assessment, brand
management, innovation, and new product development. Our industry experts
combine the discipline of marketing with the science of marketing research to
offer expert consultation and strategic advice that builds powerful brands.
Our client service teams specialize in consumer products, technology,
communications, health, pharmaceuticals, financial services, entertainment,
retail, foodservice, agrifood, energy, utilities, and lottery and gaming. To learn
more, please visit www.ipsosinsight.com.
Ipsos is a leading global survey-based market research company, owned
and managed by research professionals. Ipsos helps interpret, simulate, and
anticipate the needs and responses of consumers, customers, and citizens
around the world.
Member companies assess market potential and interpret market trends.
They develop and build brands. They help clients build long-term
relationships with their customers. They test advertising and study audience
responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty,
marketing, media, and public affairs research, as well as forecasting,
modeling, and consulting. Ipsos has a full line of custom, syndicated,
omnibus, panel, and online research products and services, guided by
industry experts and bolstered by advanced analytics and methodologies. The
company was founded in 1975 and has been publicly traded since 1999. In
2005, Ipsos generated global revenues of €717.8 million ($853.8 million
to learn more about Ipsos’ offerings and capabilities.
Ipsos is listed on the Euronext Paris Premier Marché, and is part of
the SBF 120 and Next Prime Indices as well as eligible to the Deferred
Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN,
Bloomberg IPS FP.