Ipsos Launches New Campaign for Time-Pressed Marketers

Ipsos Minute Helps Stay On Top of Trends and Ideas

Monday, March 27, 2006

New York, NY – Global market research firm Ipsos today announced the launch of a new campaign to help time-pressed market researchers and marketers learn more about trends and developments in the fields of Technology & Communications, Health, Financial Services, and Consumer Products.

Ipsos Minute features one-minute streaming videos and two-page Q & A sessions with practice leaders and subject matter experts from Ipsos member companies in North America.

"The idea behind the Ipsos Minute is simple: We wanted to complement our extensive thought leadership library of White Papers, case studies and presentations with something pithy about market trends impacting various industries," said Julie Busch, VP of marketing for Ipsos Insight and Ipsos Loyalty in North America. "Ipsos Minute delivers useful information in bite- sized chunks. It's ideal for today's podcast nation."

The first Ipsos Minute is titled "New Technologies: The Move Toward Radical Personalization" and deals with the increasing control people want to have over their content.

Writes Cruikshank, Senior Vice President & Managing Director of the company's Technology & Communications practice: "Not only are individuals wanting to personalize their content – both in access, quantity, medium and actual information – they also want access to it anytime and from anyplace. While in the U.S. wireless access is growing and data activities on mobile devices are starting to grow, we are still somewhat tethered by wires and cables. Because people will move toward wanting their content anywhere, marketers will have more opportunities to reach consumers closer to the point of acquiring a product or service."

The Ipsos Minute can be viewed at: www.ipsosinsight.com/IpsosMinute/default.aspx

The Ipsos Knowledge Library, also free, is located at: www.ipsosinsight.com/knowledgecenter/

For more information, please contact:
Elen Alexov
Director of Marketing Services
Ipsos in North America

About Ipsos Insight

Ipsos Insight is a marketing research consultancy that provides solutions to Fortune 500 companies in the areas of market assessment, brand management, innovation, and new product development. Our industry experts combine the discipline of marketing with the science of marketing research to offer expert consultation and strategic advice that builds powerful brands.

Our client service teams specialize in consumer products, technology, communications, health, pharmaceuticals, financial services, entertainment, retail, foodservice, agrifood, energy, utilities, and lottery and gaming. To learn more, please visit www.ipsosinsight.com.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of €717.8 million ($853.8 million U.S.).

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Ipsos is listed on the Euronext Paris Premier Marché, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP.

Ipsos Launches New Campaign for Time-Pressed Marketers

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Press Release


Elen Alexov
Director, Marketing Services,
North America