Testing—and Reaching—Your Product’s Performance Potential

Ipsos’ Product Precision™Offers Expert Guidance For Developing Successful Products

Monday, May 15, 2006

New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.

Product Precision offers Ipsos’ proven expertise in the design, execution, and analysis of product testing studies,” said Lauren Demar, President of Ipsos Insight’s Consumer Products Division. “Product Precision also provides unique value-added analytics and consultative advice so our clients receive a customized, data-driven action plan for developing a successful product—no matter what stage of the product lifecycle their brand is in.”

Product Precision is part of Ipsos Insight’s suite of innovation and new product development research solutions, which includes opportunity testing, concept testing and package testing.

“Consumer products companies are only as successful as the products they sell and the brands that stand behind them. There is increasing pressure to develop new and improved products, while continuing to drive down the cost of production. To ensure they are bringing the right products to market, companies are relying now more than ever on reliable and actionable product testing,” added Demar. “Product Precision ensures our clients bring new products to market with confidence and enables them to optimize products already on the market.”

To learn more about Product Precision, please visit: http://www.ipsosinsight.com/products/productprecision.aspx

For more information, please contact:
Abby Smith, VP
Ipsos Insight

About Ipsos Insight
Ipsos Insight is a marketing research consultancy that provides solutions to Fortune 500 companies in the areas of market assessment, brand management, innovation, and new product development. Our industry experts combine the discipline of marketing with the science of marketing research to offer expert consultation and strategic advice that builds powerful brands.

Our client service teams specialize in consumer products, technology, communications, health, pharmaceuticals, financial services, entertainment, retail, foodservice, agrifood, energy, utilities, and lottery and gaming.

To learn more, please visit www.ipsosinsight.com.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of €717.8 million ($853.8 million U.S.).

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Ipsos is listed on the Euronext Paris Premier Marché, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP.

Testing—and Reaching—Your Product’s Performance Potential

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Abby Smith
Vice President
Ipsos Marketing, U.S.