More Than Half Of Canadian Youth Feel That Donating Blood Has A Major Impact On Their Community

Monday, November 27, 2006

Ottawa, ON – While young Canadians are more likely to say that donating blood has a major impact in terms of the contribution it makes to their community (52%) compared to donating used clothing or household articles (33%), they are far more likely to do the latter in the next 12 months (54% say they are very likely to donate used clothing or household articles vs. 14% who say they are very likely to donate blood).

The perceived effort of donating blood among youth is double that of donating used clothing or household articles. More than one-third (36%) says that donating blood requires either a lot (9%) or some effort (27%), whereas, half this amount (18%) say that donating used clothing or household articles requires either a lot (4%) or some effort (14%).

The Ipsos Reid survey was conducted from March 8 to March 13, 2006. This survey was conducted online using the Canadian Ipsos Reid Online Panel among a representative sample of 559 Canadians aged 17 to 29 years old (excluding Quebec). With a sample of this size, the results are considered accurate to within ± 4.1 percentage points, 19 times out of 20.

For more information on this news release, please contact:
MIke Colledge
Senior Vice President, Ipsos Reid
(613) 241-5802
Mike.Colledge@ipsos-na.com

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

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More Than Half Of Canadian Youth Feel That Donating Blood Has A Major Impact On Their Community

Contact

Mike Colledge
President / Président, Canada
Ipsos Public Affairs
+1 613 688 8971
mike.colledge@ipsos.com