Most Canadians Underestimate How Much Energy They Can Save By Washing Clothes In Cold Water

Friday, February 23, 2007

Toronto, On – Nearly all Canadians (96%) say they would likely try to save energy if it “just involved simple changes in their day-to-day household activities”, according to a new Ipsos Reid survey conducted on behalf of Tide Coldwater Detergent. But many Canadians don’t realise the significant household energy savings they can...

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Most Canadians Underestimate How Much Energy They Can Save By Washing Clothes In Cold Water

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Paul Orovan
Research Manager
Ipsos Reid

paul.orovan@ipsos-reid.com