Ipsos Health Announces Senior-Level Appointments

Friday, May 04, 2007

New York, NY – Ipsos Health has announced two key appointments aimed at further strengthening the company’s client service capabilities in the healthcare and pharmaceuticals arena. Elys Roberts has joined the company as President and CEO of Ipsos Health in North America and Andrew Grenville takes on the role of Chief Research Officer.

“These two appointments are a critical next step in continuing the success our Health Team has achieved over the last several years, and a signal of Ipsos’ commitment to the healthcare sector,” said James T. Smith, Chairman and CEO of Ipsos in North America. “Elys and Andrew have extensive experience in the field and share a deep understanding of the needs and challenges in the pharmaceutical industry. Their leadership in the sector will be enormously advantageous to clients seeking in-depth market insight.”

Elys Roberts comes to Ipsos with 13 years experience in the healthcare sector, in both client and research sides of the business. Immediately before joining Ipsos, he served as Group President for Medefield America, a business division he started 3 years ago, rapidly shaping it into the largest provider of European online physician fieldwork in the industry.

Elys Roberts

Elys Roberts

Prior to that, he was head of Global Business Development Training at NOP Health and head of one the company’s Strategic Business Units. Working client side, Elys spent seven years in Eli Lilly’s UK Sales and Marketing organization as part of Lilly's general management leadership program, working in a number of roles including Market Research Manager and District Sales Manager.

“Coming from the client side, I understand just how important service is and have always valued Ipsos’ understanding of the market and their commitment to client service,” says Roberts of his decision to lead the Ipsos Health Team. “Ipsos has become the world’s third largest survey-based research company by developing a truly client-centric market research organization that actually leverages its extensive global resources for the benefit of clients. For me, this is an opportunity to work with an outstanding team of researchers and build the kind of market leadership profile in the United States that Ipsos Health presently enjoys in Canada and Europe.”

Andrew Grenville

Andrew Grenville

Andrew Grenville steps into his new role as Chief Research Officer at Ipsos Health following a number of years leading the Health Team.

The author of many of Ipsos Health’s normative approaches and widely published, Andrew is focusing on further development of Ipsos’ unique research solutions. “As CRO, I am able to enhance Ipsos’ ability to provide insight into our clients' research problems”, says Grenville. “Helping clients make decisions that propel their medications to a leadership position is what research is all about. I am pleased to be able to focus more on helping our clients strengthen their brands.”

For more information on Ipsos Health or the content of this press release, please contact:
Linda Dehmler
VP, Ipsos Health
(804) 598-8571

About Ipsos Health
Ipsos Health provides custom and syndicated research to prescription and non-prescription drug manufacturers as well as biotech and healthcare providers. Ipsos Health’s innovative research techniques and vast global resources support clients in charting the course for successful market entry and category leadership for their brands. Ipsos Health specializes in sizing the market potential for new prescription drug introductions, branding, and communication, as well as in-market performance monitoring. To learn more, please visit www.ipsosinsight.com/knowledge/health.

About Ipsos in North America
Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 1,500 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of survey-based services—guided by industry experts and bolstered by advanced analytics and methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services. Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext ¡V Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Ipsos Health Announces Senior-Level Appointments

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Elen Alexov
Director, Marketing Services,
North America