Appointment Of Global CEO For Ipsos Loyalty

Thursday, May 31, 2007

Paris, France – Ipsos announces today two new senior appointments: that of Global HR Executive Vice President and a Global CEO for Ipsos Loyalty.

Lisiane Droal has joined Ipsos as Executive Vice President, Global Human Resources, in charge of all aspects of human resources, including recruitment, compensation and benefits, development and training, and performance management. Based in Paris, she is also a member of the Executive Committee of the Ipsos Management Board.

Lisiane who has 23 years of experience in HR management, came to Ipsos from AOL Time Warner where she was VP, Organization Development and Employee Communications, responsible for defining development, training and internal communications strategies across Europe for optimum resource deployment.

She previously worked with Apple Europe and Netscape as Europe HR Director. When Netscape was acquired by AOL, she joined the Group as Senior Director, Human Resources Europe and Asia.

Ipsos Co-President Didier Truchot said: “I am pleased that Lisiane has accepted to join Ipsos as she has extensive experience in international matrixed and results-oriented corporate environments. Her hands-on expertise covers areas like compensation and benefits to strategic deployment of customer strategies through human resources policy internationally”.

Tom Markert is appointed as global CEO of Ipsos Loyalty, the world-wide organization dedicated to helping clients improve business performance through customer satisfaction and loyalty.

Prior to joining Ipsos, Tom Markert was the global Chief Marketing and Client Service Officer of ACNielsen. In more than 17 years with that company, Markert held the positions of Group Chief Executive - Pacific, Chief Marketing Officer - Asia Pacific and President of ACNielsen - Canada. Earlier in his career Markert held management positions with Citicorp as well as Procter&Gamble.

Based in Parsippany, New Jersey, Markert will oversee the management of the Ipsos Loyalty team leaders world-wide.

Commenting on the appointment, Henri Wallard, Joint CEO of Ipsos and Chairman of Ipsos Loyalty said: “We are very pleased to have recruited Tom Markert, a highly regarded professional in our field. His appointment fits well with our strategy of development. Tom has a long experience in our industry, a deep understanding of Loyalty and CRM, and an international perspective gained through working in various parts of the world, including Asia and North America.”

In regard to his new position Markert said, “I am very glad to have joined a company managed by research professionals. I believe the Ipsos strategy of specialisation provides clients with the best way to meet all their research needs and I look forward to taking Ipsos Loyalty forward as a global brand.”

For more Information on this news release, please contact:
Catherine Roussies
Director of Corporate Communications
+33 1 41 98 90 05

Ipsos Global Headquarters
35 rue du Val de Marne
75628 Paris cedex 13
Tel. : +33 1 41 98 90 00
Fax : +33 1 41 98 90 50

About Ipsos Loyalty
Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management. Ipsos Loyalty provides a state-of-the-art approach to customer-driven business performance through a modular suite of innovative research tools that provides an integrated framework to identify complex global business solutions. Ipsos Loyalty is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Appointment Of Global CEO For Ipsos Loyalty

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Catherine Roussies
Director of Communications