Direct Energy Cool Down Survey

More Than Four In Ten (42%) Ontarians And Albertans Are Willing To Pay At Least 10% More For Products That Are Environmentally Friendly Six-In-Ten (61%) Indicate That They Are Extremely Or Very Concerned About Climate Change Six-In-Ten (60%) Say That Government Rebates Influence Their Decisions On Energy Efficient Products And Services

Monday, July 09, 2007

Calgary, AB — A new Ipsos Reid survey on behalf of Direct Energy finds that more than four in ten residents (42 per cent) of Alberta (45%) and Ontario (41%) say they would pay a premium of 10 per cent or more for products that are environmentally friendly.

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Direct Energy Cool Down Survey

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Paul Lauzon
Senior Vice President, Canada
Ipsos Marketing