Seven in ten (70%) Believe ‘Green’ Marketing is Just a Tactic

Four in ten (44%) Americans Not Willing to Pay More for ‘Green’ Building Products for their homes despite potential for Longer-Term Paybacks

Wednesday, September 05, 2007

Toronto, ON – Americas appear to be wary of companies who label their products as being ‘green’, or environmentally friendly, with the results of a poll conducted on behalf of Icynene revealing that seven in ten (70%) Americans either ‘strongly’ (12%) or ‘somewhat’ agree (58%) that ‘when companies call a product ‘green’ (meaning...

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Seven in ten (70%) Believe ‘Green’ Marketing is 
Just a Tactic

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Contact

John Wright
Senior Vice President, US
Ipsos Public Affairs
+1.416.324.2002
john.wright@ipsos.com