Panel Management Leader Promoted To Division President

Jean Davis To Deliver Quality Results For Ipsos Interactive Services

Tuesday, February 12, 2008

New York, NY – After joining the company less than a year ago, panel management expert Jean Davis has been promoted to President of Ipsos Interactive Services in North America. Jim Smith, Chairman and CEO of Ipsos in North America, made the announcement - a move aimed at further improving the quality and efficiency of the Interactive Services division’s online research offering.

Jean Davis

Jean Davis

In her new role as President of IIS North America, Ms. Davis will be responsible for directing and managing Interactive Services’ business in North America. She will focus primarily on partnering with clients to deliver high quality service and results. With this new role, she will also serve as a member of the research firm’s leadership team in North America.

“Jean has demonstrated remarkable commitment and leadership in her short time with Ipsos,” stated Jim Smith. “Improvements in management and efficiencies, centralization and standardization of processes, and long term achievements in client service have been the hallmarks of Jean’s career – trademarks I am confident she will continue to exhibit in her new role as President of IIS.”

“Ipsos is a proven leader and an innovator in online research,” said Davis upon her appointment. “I joined the company because of its commitment to clients and to innovation and am looking forward to the challenges of continually raising the bar and setting the standard for online research.”

Jean Davis is an accomplished panel management professional with over 25 years experience managing consumer panels and retail data within the market research industry. Prior to joining Ipsos in 2007, she most recently served as Senior Vice President of Operations at NPD Group, a firm where she built most of her career.

For more information on this news release, please contact:
Jean Davis
President
Ipsos Interactive Services
(646) 313-6118
jean.davis@Ipsos-na.com

About Ipsos in North America
Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 1,500 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of survey-based services—guided by industry experts and bolstered by advanced analytics and methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.

Ipsos conducts polling on behalf of the Associated Press, the world’s oldest and largest news organization.

In 2006, Ipsos generated 857.1 million euros ($1.1 billion U.S.) in total revenues, of which 34% came from its North American operations. The Paris-based company was founded in 1975 and has been listed on the Paris Stock Exchange since 1999.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Panel Management Leader Promoted To Division President

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Contact

Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com