Nearly Two Thirds (61%) of Canadians Prefer Looking at Ads in Newspapers than on TV

Thursday, February 14, 2008

Toronto, ON – Almost two thirds of Canadians (61%) indicate that if given the choice, they’d rather look at the ads in at newspaper than watch advertisements on TV, according to a new national survey released today by the Canadian Newspaper Association and conducted by Ipsos Reid. On the whole, two thirds (66%) of Canadians...

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Nearly Two Thirds (61%) of Canadians Prefer Looking at Ads in Newspapers than on TV

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John Wright
Senior Vice President, US
Ipsos Public Affairs
+1.416.324.2002
john.wright@ipsos.com