New York, NY - John Hallward from Ipsos ASI was named by the Advertising Research Foundation as a recipient of the ARF 2008 Great Mind Awards. The announcement was made at a special luncheon session during the ARF’s annual Re:think conference and exhibition, held last week in New York City.
The ARF Great Mind Awards honor research innovation, rising research stars, and important member contributions to the field, and recognizes individuals who bring excellence to and advance the art and science of advertising research.
In a statement released by ARF, Bob Barocci, President and CEO, highlights the significance of the award and what it means to the industry.
Hallward was the Grand Winner of the Innovation category, one of three in which Great Mind Awards are handed out. The award is presented to individuals who have developed innovative research ideas – methodology, theory, service and solution. At Ipsos ASI, John Hallward leads global product development for advertising research tools covering tracking, brand equity, and emotional response. Thanks to innovative tools such as Equity*Builder, Brand*Graph 360, Media*Planner 360, Emoti*Scape, and Emoti*Vators, Ipsos ASI is positioned as a leader in the field of advertising and brand equity research.
The award recognizes the value of these leading-edge products, and how they have helped to track, measure, and shape brand performance and advertising effectiveness.
“Leadership and entrepreneurship are integral values at Ipsos, and John Hallward and the entire Ipsos ASI team are living proof of that with their innovative roster of advertising research products,” says Jim Smith, Chairman and CEO for Ipsos in North America. “These leading-edge tools keep Ipsos at the forefront of advertising research, delivering both value and results to our clients. We’re extremely proud of John’s achievement, the Ipsos ASI team’s innovation, and the recognition they have so rightfully earned.”
John is also a recent author, having written his first book, Gimme! The Human Nature of Successful Marketing, published by John Wiley & Sons in 2007.
Gerry Lukeman, Chairman Emeritus of Ipsos ASI, added, “John is truly innovative. His direct contribution to the successful growth at Ipsos ASI through the development of innovative research tools allows Ipsos to succeed as our clients succeed. These tools are used by leading brands across dozens of countries around the world and have proven an invaluable resource for building brands that perform and creating advertising that works.”
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About Ipsos ASI
Ipsos ASI is the largest provider of advertising pre-testing services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the company’s history is rooted in copy testing, it provides leading services in the areas of advertising tracking and brand equity evaluation. It is committed to providing advertisers with insights to help in the development, evaluation, and improvement of their advertising efforts, and, ultimately, to help them build stronger brands. Ipsos ASI is an Ipsos company, a leading global survey-based market research group.
Visit www.ipsos-asi.com to learn more about Ipsos’ offerings and capabilities.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP