BC Liberals Maintain Lead

While Majority (59%) Of British Columbians Oppose New Carbon Tax…

The Issue Hasn’t Shifted Voter Preferences. The BC Liberals (47%, up 1 point) Remain Ahead Of NDP (33%, down 1 point) And Greens (16%, unchanged)

Carole James (55%, up 5 points) Narrowly Leads Gordon Campbell (49%, up 2 points) In Job Approval

Wednesday, June 18, 2008

Vancouver, BC – On July 1st, British Columbians will begin paying a provincial carbon tax on gasoline and other fossil fuels. A new Ipsos Reid poll shows that while a majority of British Columbians oppose the carbon tax, this initiative has not negatively impacted public support for the governing BC Liberals.

Six-in-ten (59%) British Columbians say they oppose the introduction of a provincial carbon tax on gasoline and other fossil fuels to curb greenhouse-gas emissions (39% support). Opposition to the new tax includes a majority of BC Liberal supporters (56% opposed), NDP supporters (58% opposed) and Green Party supporters (53% opposed).

Cross-party opposition to the new tax has not hurt the BC Liberals in terms of voter support. The poll shows no significant change in voter support in British Columbia. The BC Liberals (47%, up 1 point from March) hold a 14 point lead over the NDP (33%, down 1 point) among decided voters, with the Green Party in third place at 16% support (unchanged).

A slight majority (55%, up 5 points) of British Columbians approve of Carole James’ performance as NDP and Opposition leader. This is 6 points better than Gordon Campbell’s approval rating as Premier (49%, up 2 points).

The poll also finds that a slim majority (52%) of British Columbians support the recent introduction of spending limits on third party advertising during and prior to provincial election campaigns (37% oppose).

These are the findings of an Ipsos Reid telephone poll conducted between June 5 and June 10, 2008. The poll is based on a randomly selected sample of 800 adult British Columbians. With a sample of this size, the results are considered accurate to within ± 3.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population of BC been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2006 Census data.

While Majority (59%) of British Columbians Oppose New Carbon Tax…

Carbon Tax: Six-in-ten (59%) British Columbians say they oppose the introduction of a provincial carbon tax on gasoline and other fossil fuels to curb greenhouse-gas emissions. This includes 45% who “strongly oppose” the carbon tax and 15% who “moderately oppose” the carbon tax. Four-in-ten (39%) residents say they support the carbon tax, including 18% “strongly support” and 20% “moderately support”.

Opposition to the carbon tax extends to a majority of supporters from all three of British Columbia’s main political parties, including BC Liberals (56% oppose, 41% support), NDP (58% oppose, 40% support) and Greens (53% oppose, 45% support).

Although much of the criticism of the carbon tax has come from rural British Columbians, the level of opposition is similar between residents in the Lower Mainland (61% oppose, 38% support) and the rest of the province (57% oppose, 40% support).

Opposition to the carbon tax has risen by 7 points since an Ipsos Reid survey taken shortly after the tax was introduced in the February provincial budget (52% oppose, 46% support in Feb 19-20 poll).

Bill 42: The survey also asked about public support for the recently passed

Bill 42 – the so called gag law restricting third party advertising before and during election campaigns. A slight majority (52%) of British Columbians say they support the introduction of spending limits on third party advertising during and 60 days prior to provincial election campaigns. This includes 25% who “strongly support” the legislation and 27% who “moderately support” the legislation.

Nearly four-in-ten (37%) residents say they oppose the spending limits, including 21% who “strongly oppose” and 16% who “moderately oppose” the limits. Eleven percent are undecided.

Support for the third party spending limits is higher among BC Liberal supporters (59% support, 31% oppose) and Green supporters (54% support, 32% oppose) than among NDP supporters (44% support, 49% oppose). The Issue Hasn’t Shifted Voter Preferences.

Opposition to the carbon tax has not impacted the BC Liberal lead in voter support. The BC Liberals currently have the support of 47% (up 1 point from March) of the province’s decided voters and a 14 point lead over the NDP at 33% (down 1 point). The Green Party currently has the support of 16% (unchanged) of decided voters. These results exclude the 16% of British Columbians who are undecided or express no preference.

  • The BC Liberals lead by 21 points in the Lower Mainland (53% Lib vs. 32% NDP) and by a smaller 5 point margin in the rest of BC (40% Lib vs. 35% NDP).
  • The BC Liberals lead by 19 points among men (52% Lib vs. 33% NDP) and by a smaller 9 point margin among women (43% Lib vs. 34% NDP).
  • The BC Liberals lead is mostly driven by higher income residents. The Liberals lead by a huge 31 points among higher income households (58% Lib vs. 27% NDP), but are statistically tied with the NDP among middle income households (40% Lib vs. 38% NDP) and lower income households (40% NDP vs. 37% Lib).

Carole James (55%, up 5 points) Narrowly Leads Gordon Campbell (49%, up 2 points) in Job Approval

Carole James’ approval rating as NDP and Opposition leader has jumped 5 points from March. A slight majority (55%, up 5 points) of British Columbians approve of her performance, including 12% “strongly” and 43% “moderately”. Roughly one-third (33%, down 1 point) of residents say they disapprove of her performance (15% “strongly”, 19% “moderately”).

  • James’ approval rating is slightly higher among women (58%) than among men (51%). It is also slightly higher among lower income households (62%) than among middle income (55%) or higher income (51%) households.

British Columbians continue to be split in their assessment of Gordon

Campbell’s performance as Premier. About half (49%, up 2 points) of voters say they approve of Campbell’s performance, including 10% “strongly” and 39% “moderately”. A similar proportion (47%, down 2 points) disapproves of his performance, including 31% “strongly” and 17% “moderately”.

  • Campbell’s approval rating is higher in the Lower Mainland (53% vs. 42% rest of BC) and with higher income households (60% higher vs. 43% middle, 44% lower).

For more information on this news release, please contact:
Kyle Braid
Ipsos Reid
Public Affairs

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

BC Liberals Maintain Lead


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130