Ipsos Experts Take The Podium At ESOMAR Congress

Market Research Leaders Set To Present At Key International Event

Thursday, July 31, 2008

New York, NY – Ipsos will share some powerful market research insights at the upcoming 2008 ESOMAR Congress. Representatives and sector experts from the leading market research company will headline three presentations at this year’s Congress.

ESOMAR is a world-wide organization that enables better research into markets, consumers and societies. The 2008 Congress will be hosted in Montreal, Canada from September 22-25, attracting market research professionals from around the world.

Ipsos researchers will be presenting on a variety of topics before an international audience of like-minded professionals. The team of presenters represent a cross section of Ipsos’ global breadth of service and its depth in key areas of market research.

From Ipsos in the United States, David Pring and Curt Stenger of Ipsos Marketing and Trent Ross of Ipsos Public Affairs will present with Angela Lovejoy and Omar Rodriguez of The Coca-Cola Company. Their presentation will provide understanding into the impact of equity transfer on brand and corporate positioning.

From the United Kingdom, Emily Gray of Ipsos MORI’s International Social Trends Unit will co-present a global cities forum with Julie McQueen of the Accenture Institute for Public Service Value. The presentation will cover a deliberative research project conducted in seven world cities.

And AJ Johnson, Jane Mills, and Simon Gallagher from Ipsos Interactive Services in the UK will present an innovation lab on what market research will look like in 2020.

“The ESOMAR Congress is one of the most important events on the market research calendar—a venue where ideas are exchanged and the industry’s future shaped,” says Jim Smith, Chairman and CEO for Ipsos in North America. “As thought leaders in the industry, Ipsos is committed to driving relevant and innovative market research solutions for our clients and for the industry as a whole. Our presence at ESOMAR is illustrative of that commitment.”

To learn more about the congress and ESOMAR, visit www.esomar.org.

For more information on this news release, please contact:
Elen Alexov
Director, Marketing Services
Ipsos North America
(778) 373-5136

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Ipsos Experts Take The Podium At ESOMAR Congress

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Press Release


Elen Alexov
Director, Marketing Services,
North America