Pioneering Expert In Tech Market Research Bats For Ipsos

Brian Smith Takes On A Senior Role At Ipsos MediaCT In North America

Wednesday, August 13, 2008

San Francisco, CA - Ipsos, a global leader in survey-based market research, has recruited a seasoned pioneer of technology market research. Brian Smith has joined the company as Vice President with Ipsos MediaCT, the division that specializes in researching media, content, and technology.

“Our clients across the tech sector are going to benefit greatly from Brian’s 20 years of market research experience in technology- and media-focused industries,” states Kevin Waters, President of Ipsos MediaCT. “Brian’s career has followed the explosive boom of the technology sector very closely, and he has been close to the center of much of its excitement and energy. He understands the needs in a very profound way.”

Brian Smith

Brian Smith

Brian’s career in the sector took off in the 1980s, at the dawn of the personal computer era. Since then, he has worked with a bevy of pioneering technology firms—including highly successful start-ups and major global players across the sector. Just prior to joining Ipsos MediaCT, Brian worked for Microsoft’s online services group, analyzing the strategy of Google and Yahoo! using both primary research and competitive intelligence.

Based with Ipsos in San Francisco, Brian works on the MediaCT team that serves technology clients. “I’m happy to have joined Ipsos,” says Smith of his recent move. “The firm enjoys a strong reputation at Microsoft and I hope to foster its reputation as a best-of-breed research provider.”

Brian’s extensive experience is coupled with a master’s degree from the University of Wisconsin-Madison, with study in persuasion and social influence.

For more information on this news release, please contact:
Kevin Waters
Ipsos MediaCT
(415) 597-4005

About Ipsos MediaCT

Ipsos MediaCT is the division of Ipsos specialized in researching the converging Media, Content, Telecoms & Technology Industries. We provide branded, customized and syndicated solutions for clients in these sectors. These include audience research, consumer insight, market assessment, sales forecasting and new product development work. Our industry experts combine the science of marketing research with a clear business focus to assist companies in maximizing their return on investment.

To learn more, please visit

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Pioneering Expert In Tech Market Research Bats For Ipsos

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Elen Alexov
Director, Marketing Services,
North America