Washington, DC—The Ipsos Public Affairs polling team aced the actual popular vote outcome of the historic US Presidential election with their last poll of the campaign collected October 30 to November 2, 2008 and released on November 3, 2008.
The poll, released with media partner the McClatchy Company, showed 53% for the Obama/Biden ticket, 46% for McCain/Palin and 1% for Nader/Gonzalez. The popular vote for President was 52.6% Democrat, 46.1% Republican, and 1.3 Independent.
“As a research company, each election campaign provides us the opportunity to test our mettle in the public domain by comparing our polling results to the actual outcome. And while it carries a great risk for our brand and reputation among our employees and our current and prospective clients, it’s a job we take on in countries around the world because it matters that citizens and voters assess their choices based on the most accurate and available information” said Darrell Bricker, CEO of Ipsos Global Public Affairs.
“When we have an outcome like this, it provides all of us at Ipsos and our clients —not only in the US but around the world—with confidence in what we do everyday," said Jim Smith, Chairman and CEO of Ipsos North America. "Beyond the glare and scrutiny of the national and international media, it is the hard and good work that we do everyday that really matters. That's what clients come to count on. Our team was simply superb and we are very proud of them.”
Over the course of the campaign, the proudly non-partisan Ipsos team rose among America's pollster ranks to become one of the most anticipated, insightful and covered in the industry.
“We are very grateful to have had the McClatchy Company as our election polling media partner. They were, and continue to be, a hallmark for fair, balanced and intelligent media reporting and have been terrific to work with” said Darrell Bricker.
For more information on this news release, please contact:
Clifford Young, PhD
Senior Vice President
Ipsos Public Affairs
Senior Vice President and Managing Director
Ipsos Public Opinion Polling North America
Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends to develop and test emergent or existing products or services, and build brands. They also test advertising and study audience responses to various media, and measure public opinion around the globe.
They help clients create long-term relationships with their customers, stakeholders or other constituencies. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).
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