Two New Research Tools Help Clients Build Their Brands

Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands

Thursday, February 19, 2009

New York, NY – Marketers and Brand Managers are set to benefit from two new brand research tools just launched by Ipsos Marketing. PERCEPTOR®Plus and BRANDStretch are the latest offerings from Ipsos’ global marketing research specialization.

PERCEPTORPlus advises consumer product companies on how to optimize consumer share of choice and increase loyalty to their brands. The new tool uses a dynamic, predictive model that considers all aspects of a brand’s composition: functional properties; brand image; emotional needs served; and personality. It also assesses the brand’s value by taking into account the importance of price to predict brand choice.

BRANDStretch helps consumer product companies identify categories that represent the best opportunities for extending their brands. The tool answers critical questions about the brand, its place in the market, the potential opportunities for extending into new categories and addressing new needs, and the impact that extension would have on the brand.

“Brands behave similar to living beings, so it is important for Marketers to understand what feeds the brand, what growth potential it has, and how consumers will interact with it,” says Lauren Demar, CEO of Ipsos Marketing, Consumer Goods. “These two new products enable Marketers to nourish and grow their brands. PERCEPTORPlus takes a holistic view of the brand’s essence—its body and soul—and BRANDStretch examines opportunities to give a brand new life in different categories. Knowing how and where a brand can grow will allow it to thrive and succeed.”

Sunando Das (Vice President, Global Product Center) and Curt Stenger (Senior Vice President) of Ipsos Marketing, Consumer Goods were heavily involved in the development of these new offerings. According to Das, “Our clients are committed to their brands and need the latest and most relevant information to keep those brands flourishing. Ipsos Marketing is equally committed to that task. By developing innovative products such a PERCEPTORPlus and BRANDStretch, we continue to meet those needs and provide our clients with information that is fresh, insightful, and actionable.”

PERCEPTORPlus and BRANDStretch are part of a continuously innovative suite of products designed by Ipsos Marketing to help clients build, maintain, and grow successful brands throughout all stages of the product life cycle. For more details on these and other market research solutions, tools, and products, visit

For more information on this news release, please contact:
Sunando Das
Vice President, Global Product Center
Ipsos Marketing, Consumer Goods
+44 20 8861 8180

About Ipsos Marketing

Ipsos Marketing – The Innovation and Brand Research Specialists – is the Ipsos brand for Marketing Research.

Ipsos Marketing operates under a global structure that brings clients unequalled research expertise throughout their innovation and brand development process. Supported by specialized teams, Ipsos Marketing offers in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients. Our experts provide integrated qualitative and quantitative research solutions, as well as advanced modelling and forecasting techniques that include simulations and linkages to in-market data.

Ipsos is present in 64 countries, with a leading position in both mature and emerging markets. In 2007, it achieved global revenues of 927.2 million euros, Marketing research contributing to 48% of Ipsos’ total global revenues.

Ipsos Marketing is a specialization of Ipsos, a global survey-based market research company that offers expertise in advertising, customer and employee loyalty, marketing, media, and public affairs research.

Visit to learn more.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Two New Research Tools Help Clients Build Their Brands

Downloads PDF

Press Release


Sunando Das
Chief Research Officer
Ipsos MarketQuest