Four in Ten (41%) Small and Medium-Sized Business Owners Think Data Thieves and Hackers Aren’t Interested in a Business of Their Size

But Most Say It’s ‘Vital’ (39%) or ‘Important’ (41%) To Their Business’ Approach to Secure Their Customers’ Information

Friday, February 27, 2009

Toronto, ON — Small and medium-sized business owners who have the capacity to process debit/credit transactions could be underestimating the degree to which fraudsters are targeting their business, with a new Ipsos Reid poll conducted on behalf of Visa revealing that four in ten (41%) ‘agree’ (10% strongly/30% somewhat) that ‘data...

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Four in Ten (41%) Small and Medium-Sized Business Owners Think Data Thieves and Hackers Aren’t Interested in a Business of Their Size

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com