Ipsos Global Co-Chair to Table Thoughts at Annual Advertising Research Conference

Didier Truchot Joins Global Research CEOs on RFP Discussion Panel

Monday, March 23, 2009

New York, NY – Ipsos’ Global Co-Chair and CEO, Didier Truchot, will be appearing in New York for the 2009 conference of the Advertising Research Foundation (ARF). This pre-eminent advertising research conference brings together the best and brightest minds in the field. The Paris-based Truchot, a seasoned veteran in the research world, is co-chair of the global Ipsos Group with Jean-Marc Lech.

For the 2009 ARF conference, Didier Truchot will be joined by CEOs from three other global research firms in an open panel discussion. The panel will examine the RFP process and how researchers can better respond to the specific research needs of advertisers. Donna Goldfarb, Vice President of Consumer & Market Insights at Unilever Americas, will moderate the discussion.

“In the immediate situation and over the next five years, advertisers are going to continuously face challenges and demand more from their research partners,” says Truchot. “How we as researchers articulate our responses, tactically and strategically, will have impacts on both our bottom-line and our relationships with clients.”

Rethink 2009: the ARF Conference and Expo, is being held in New York City from March 30 to April 1. The 2009 conference is focusing heavily on the affects of the global economic meltdown. It will also examine the challenges marketers and advertisers face in this economy and share thoughts and ideas on how research companies can better meet those needs.

Ipsos ASI, the global Ipsos company specializing in advertising research, is a proud sponsor of this year’s conference and an active supporter of ARF.

To learn about Ipsos' involvement at this year's conference, visit http://www.ipsos-na.com/events/rethink09/.

For more information on this news release, please contact:

Jim Smith
Chairman & CEO
Ipsos North America
(212) 584-9242

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Ipsos Global Co-Chair to Table Thoughts at Annual Advertising Research Conference

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Jim Smith
Chairman and CEO
Ipsos in North America