Majority (53%) of Canadians Believe Fresh Water is Canada’s Most Important Natural Resource

Yet Canadians Greatly Underestimate Their Daily Water Use Saying They Use On Average 66 Litres Versus Reality of 329 Litres

Friday, March 20, 2009

Toronto, ON — A majority (53%) of Canadians believe fresh water is Canada’s most important natural resource, according to a new Ipsos Reid poll conducted on behalf of RBC and Unilever, placing it well ahead of forests (20%), agriculture and farmland (14%), oil (8%), and fisheries (2%).

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Majority (53%) of Canadians Believe Fresh Water is Canada’s Most Important Natural Resource

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Contact

John Wright
Senior Vice President, US
Ipsos Public Affairs
+1.416.324.2002
john.wright@ipsos.com