Recognizing a Lifetime of Advertising Excellence for Ipsos Researcher Gerry Lukeman

Long-time Supporter of and Expert in Advertising Research Recognized with ARF Great Minds Award for Lifetime Achievement

Friday, April 17, 2009

New York, NY - The Advertising Research Foundation (ARF) 2009 Great Mind Awards presented Gerry Lukeman, Ipsos Chairman Emeritus, a Lifetime Achievement Award at a special luncheon during Re:think: The ARF Annual Convention + Expo in New York City. The annual ARF event is devoted to recognizing research and its vital contribution made to advertising. The award for Gerry came as a pleasant surprise; just a day after Ipsos had celebrated its role in supporting six ARF Award winning campaigns for its clients.

According to the ARF, Gerry was recognized for being one of the top advertising experts in the world. He was also praised for his long-standing commitment to the ARF, contributing to the foundation as a Member Representative for ten plus years. Additionally, Gerry sponsored over thirty of the foundation’s conferences, was an active participant in ARF Councils and committees, and serves as Chairman of the ARF David Ogilvy Awards.

“Everyone at Ipsos ASI is very proud of our long-time colleague Gerry Lukeman, the well-deserved recipient of the ARF’s Lifetime Achievement Award,” comments Jim Thompson, President and Global CEO of Ipsos ASI, the advertising research specialty division of Ipsos. “Gerry is a dedicated supporter of the foundation’s ability to inspire innovation and excellence in the industry. We have all benefitted from Gerry’s passionate advocacy of the role that research plays to enhance the effectiveness and creativity of advertising.”

The ARF 2009 David Ogilvy Awards and ARF Great Mind Awards were held from March 31- April 1 at the Marriott Marquis, New York City.

The ARF Great Mind Awards recognize individuals who bring excellence to advertising research in the categories of research innovation, rising research stars, important member contributions to the field and lifetime contributors to the industry and ARF.

Visit http://www.thearf.org/assets/great-mind-09 to learn more.

For more information on this news release, please contact:
Elen Alexov
Director, Marketing Services
Ipsos North America
(778) 373-5136
elen.alexov@ipsos.com

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Recognizing a Lifetime of Advertising Excellence for Ipsos Researcher Gerry Lukeman

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Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com