Survey on BC Electoral Reform Referendum

Wednesday, April 22, 2009

Vancouver, BC - On April 22nd, 2009, the No BC-STV Campaign Society released the results of a telephone poll conducted on their behalf by Ipsos Reid. The survey was fielded from March 24 to 30, 2009 with a representative sample of 800 adult British Columbians. The survey has an overall margin of error of +/- 3.5 percent, 19 times out of 20.

The key findings of the survey are as follows:

  • Four in ten (40%) British Columbians are aware that British Columbians will be voting in a May 12th referendum on whether or not to adopt a new electoral system.
  • British Columbians are split between the two alternative electoral systems. Four in ten (41%) think British Columbia should adopt the existing First-Past-the-Post (FPTP) electoral system, and 43% think the province should use the Single Transferable Vote (STV) system to elect members to the provincial Legislative Assembly. Fourteen percent (14%) are undecided on the issue.
  • Three in ten (31%) decided voters (i.e. have a current preference for one system) are very likely or somewhat likely to switch their mind and vote for another option on Election Day.
  • Two thirds (65%) claim to know a great deal or a fair amount about the current FPTP system, whereas only one third (35%) claim to have this level of knowledge of the new STV electoral system.
  • A majority of British Columbians are content with the current electoral system. Three quarters (76%) feel the current electoral system is very or somewhat fair and 71% are very or somewhat satisfied with the range of choices of parties and candidates available to vote for under this system.

For more information on this news release, please contact:
Kyle Braid
Vice President
Ipsos Reid Public Affairs
(778) 373-5130

About Ipsos Reid

Ipsos Reid is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid’s marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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Survey on BC Electoral Reform Referendum


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130