Lacklustre Start to BC Election Campaign

Voters Give Nod to BC Liberals for Best Campaign, But None of the Three Major Campaigns is Impressing Voters Gordon Campbell (44%) Leads Carole James (30%) as Best Premier

Saturday, April 25, 2009

Vancouver, BC – A new Ipsos Reid poll reveals that none of the three major parties has succeeded in connecting with voters during the first week and a half of the campaign.

Best Campaign: Overall, British Columbians give Gordon Campbell and the BC Liberals (40%) the edge for running the best overall campaign, followed by Carole James and the NDP (21%) and Jane Sterk and the Green Party (4%). One-in-three (34%) voters say they don’t know which party has run the best campaign so far.

Impact of BC Liberal Campaign: While the BC Liberals get credit for running the best campaign, it hasn’t been one that has swayed many voters. Only 12% say their impression of Gordon Campbell and the BC Liberals has improved since the start of the campaign. Most voters say their impression of the BC Liberal leader and party has either stayed the same (51%) or worsened (34%).

Impact of NDP Campaign: So far, 17% of voters say their impression of Carole James and the NDP has improved since the start of the campaign, which is the best score of the three major parties. However, more than twice as many voters (37%) say their impression of James and the NDP has worsened (42% stayed the same).

Impact of Green Campaign: The campaign has had little impact on impressions of Jane Sterk and the Green Party with 12% improved impressions and 10% worsened impressions (48% stayed the same).

Comparison to 2005 Campaign: Ipsos Reid asked the same question about campaign impact early in the 2005 campaign. The only notable difference to today is that Carole James and the NDP had positive momentum early in the 2005 campaign.

  • 2005 scores for BC Liberals: 10% improved, 29% worsened
  • 2005 scores for NDP: 29% improved, 13% worsened
  • 2005 scores for Greens: 13% improved, 8% worsened

Best Premier: Gordon Campbell (44%) has a sizable lead over Carole James (30%) as the party leader that British Columbians think would make the best Premier of BC. Jane Sterk is a distant third choice (6%), while 20% are undecided.

These are the findings of an Ipsos Reid online poll conducted between April 20 and 23, 2009. The survey of 500 adult British Columbians was conducted using Ipsos Reid’s proprietary “Voice of the West Interactive Forum” – an online panel of more than 6,000 British Columbians who have been randomly recruited to match the overall characteristics of the adult residents of the province. Statistical margins of error are not applicable to online polls, however, an unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 4.4 percentage points, 19 times out of 20. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2006 Census data.

For more information on this news release, please contact:
Kyle Braid
Vice President
Ipsos Reid Public Affairs
(778) 373-5130
kyle.braid@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid’s marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Lacklustre Start to BC Election Campaign

Contact

Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130
kyle.braid@ipsos.com