Vancouver, BC – Ipsos Reid, a sponsor of EPIC – the Sustainable
Living Expo, released a poll today, revealing that despite the state of the economy,
British Columbians feel the environment takes priority.
Two-thirds of British Columbians (66%) say protecting the environment should be given
priority over economic growth; this however was not unanimous among respondents. One
third of British Columbians (34%) remained concerned and stated that economic growth
should be given priority over the environment even if the environment suffers to some extent.
Furthermore, British Columbians are still doing their part by making lifestyle changes to be
more eco-conscious during the economic downturn. Currently, two-thirds (67%) of individuals
have spent more on a product or service because it claims to be environmentally friendly.
Compared to a year ago, this measure is down only two percentage points, suggesting that
British Columbians are still thinking and acting green despite budget concerns.
The vast majority of British Columbians are already doing the "little things" in their every
day actions to help the environment. Some of these include combining different errands to use
less fuel (93%), sending documents electronically instead of printing on paper (90%), using
energy saving light bulbs (88%) and using cloth bags instead of grocery bags (86%).
British Columbians are also getting more involved in global movements, in celebration of
the 39th annual Earth Day last week, seven out of ten (67%) of BC residents planned to do
something special for the environment or take part in activities. Some of those activities
included taking an alternative form of transportation and participating in a community clean up.
Additional survey results will be presented at EPIC – the Vancouver Sun Sustainable
Living Show on May 8th-10th at the New Vancouver Convention and Exhibition Centre (999
Canada Place). Ipsos is proud to be a sponsor of EPIC, Western Canada's ONLY green
consumer tradeshow and eco-marketplace. Greening your life is easy - all you need is a little
education and inspiration. Join this three-day celebration of smart living and surround
yourself with 300+ exhibitors, inspiring ideas, exciting entertainment and forward-thinking
businesses. For more information and to purchase tickets to the event, please visit www.epicvancouver.com
These are the findings of an Ipsos Reid study fielded from April 21 to April 27, 2009.
This online survey of 1,091 adult British Columbians was conducted using Ipsos Reid's
proprietary "Voice of the West Interactive Forum" – an online panel of more than 6,000 British
Columbians who have been randomly recruited to match the overall characteristics of the
adult residents of the province. Statistical margins of error are not applicable to online studies
of this nature, however, an unweighted probability sample of this size, with a 100% response
rate, would have an estimated margin of error of +/- 3.0 percentage points, 19 times out of 20.
For more information on this news release, please contact:
Senior Vice President
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public
opinion research, and research partner for loyalty and forecasting and modelling insights. With
operations in eight cities, Ipsos Reid employs more than 600 research professionals and
support staff in Canada. The company has the biggest network of telephone call centres in the
country, as well as the largest pre-recruited household and online panels. Ipsos Reid's
marketing research and public affairs practices offer the premier suite of research vehicles in
Canada, all of which provide clients with actionable and relevant information. Staffed with
seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid
offers syndicated information or custom solutions across key sectors of the Canadian
economy, including consumer packaged goods, financial services, automotive, retail, health
and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global
survey-based market research group.
To learn more, visit www.ipsos.ca.
Ipsos is a leading global survey-based market research company, owned and managed by
research professionals. Ipsos helps interpret, simulate, and anticipate the needs and
responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop
and build brands. They help clients build long-term relationships with their customers. They
test advertising and study audience responses to various media. They measure public opinion
around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing,
media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has
a full line of custom, syndicated, omnibus, panel, and online research products and services,
guided by industry experts and bolstered by advanced analytics and methodologies. The
company was founded in 1975 and has been publicly traded since 1999. In 2008, Ipsos
generated global revenues of €979.3 million ($1.34 billion U.S.).
Visit www.ipsos.com to learn more
about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-
100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement
System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP