Boomers Willing to Give More Than Aging Parents Expect

From Financial Support to Coordinating in-home Care, Older Canadians Underestimate the Extent to Which Their Adult Children are Prepared To Help Them

Wednesday, May 20, 2009

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Bayshore Home Health has revealed that older Canadians and their adult children aren’t always on the same page when it comes to the amount of help their aging parent needs and the amount of help adult children are prepared to give.

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Boomers Willing to Give More Than 
Aging Parents Expect

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com