Measuring Global Opinions in a Year of Economic Turmoil

Ipsos Hosting Webinar to Discuss Changing Moods and Attitudes of the Global Populace

Wednesday, June 10, 2009

New York, NY - Government bail-outs. Soaring unemployment. Stunning bankruptcies. The past year has been dominated by stories of unprecedented economic turmoil. But how have people around the world responded to these matters and what impact are they having on their lives? Ipsos Public Affairs will be hosting a special online webinar to discuss these issues and share the findings of their latest Global @dvisor study. The webinar is being held on Monday, June 22 at 1:00 pm Eastern, 10:00 am Pacific.

“Events certainly change people’s perceptions, so it is no surprise that the current economic crisis is having a significant impact on global public opinion,” says Paul Abbate, Senior Vice President with Ipsos Public Affairs. “At the same time, that doesn’t necessarily mean that economic issues have completely eclipsed the public agenda. That’s partly because there’s a disconnection between what the average citizen is feeling in his or her own life, and what they are hearing about the state of the economy.”

Twice a year, Ipsos Public Affairs’ Global @divsor surveys 24,000 consumer citizens in 24 countries across the world. In November, the survey indicated that 72% of respondents and their families had cut back on household spending in response to the current state of the economy. And while 80% described themselves as being happy in their own lives, only 35% could agree that they were satisfied with the way things are going in the world. New and highly detailed information on the latest Global @dvisor study conducted in April 2009 will be shared at the June 22 webinar.

“A lot can happen in six months. Attendees of our June 22 event will learn just how much global public opinion has shifted in that timeframe,” continues Abbate. “Knowing how consumers are responding to the new world economy is a solid step forward for organizations to gauge their reputation, their brand, and set their strategies for building both in their consumers’ eyes.”

Attendance for the June 22 event is complimentary, however registration is required. Interested participants can register online at

The Ipsos Global @dvisor is a semi-annual, online survey of 24,000 consumer citizens in 24 countries across the globe, covering 75% of the world’s GDP. It produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments.

For more information about this news release, please contact:
Paul Abbate
Senior Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research. To learn more, visit

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).

Visit to learn more about Ipsos offerings and capabilities.

Measuring Global Opinions in a Year of Economic Turmoil

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Elen Alexov
Director, Marketing Services,
North America