Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

Balancing Environment and Convenience a Challenging Task for CPG Manufacturers

Thursday, June 18, 2009

New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on...

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Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

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Contact

Allyson Leavy
Vice President
Ipsos InnoQuest
+1.516.507.3515
allyson.leavy@ipsos.com