Ipsos Vancouver Opens Newly Upgraded Focus Group Facility

New Improvements Allow Marketers, Decision Makers Greater Access to Minds of Consumers, Audiences

Friday, July 31, 2009

Vancouver, BC – Marketers and decision makers in BC now have a better option for peering into the minds of their consumers and target audiences. The Vancouver office of Ipsos Reid, Canada's leader in market research and opinion polling, has revitalized and reopened its focus group facility.

"Focus groups offer exceptional qualitative research opportunities and insights and we've updated our facilities to improve the experience for our clients," says Steve Mossop, President of Ipsos Reid's Western Canada operations. "We now have a state of the art facility and a team of moderators that is second to none in the market place."

Typical of many focus group facilities, the in-office Ipsos facility consists of a meeting room and viewing room separated by a one-way mirror. The recent upgrades to Ipsos' Vancouver focus group facility include improved audio/visual capabilities in the meeting room, as well as updates to the viewing room.

The update includes:

  • Upgraded audio recording with drop down microphones
  • New décor and painting in the focus group room
  • Upgraded lighting in the viewing room
  • Upgraded viewing room temperature controls

Other features of the facility include:

  • Stationary camera video recording to DVD
  • Audio recording to digital format
  • DVD Player, VCR and LCD TV
  • Headphones for viewing room
  • Wireless and wired Internet access
  • Easels
  • Computer connection to LCD TV for presentations

The full sized meeting room seats 12 and can also be used to hold meetings. The viewing room can accommodate up to 15, with seating for 8 up at the mirror.

"The improvements to our focus group facility have been designed to make the focus group experience more comfortable for clients and participants alike," concludes Hanson Lok, Senior Research Manager who oversees the facility. "The technology available also allows the client group to make more impactful studies and better decisions in the long run."

Information on Ipsos Reid's focus group capabilities in Vancouver and across Canada can be found at: http://www.ipsos.ca/prod/qual/focusgroup/

For more information on this news release, please contact:

Hanson Lok
Senior Research Manager
Ipsos Reid
778-373-5041

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.


Ipsos Vancouver Opens Newly Upgraded Focus Group Facility

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Press Release

Contact

Michael Rodenburgh
Executive Vice President, Canada
Ipsos Marketing
+1.778.373.5010
michael.rodenburgh@ipsos.com