Vancouver, BC – Marketers and decision makers in BC now have a
better option for peering into the minds of their consumers and target audiences. The
Vancouver office of Ipsos Reid, Canada's leader in market research and opinion polling, has
revitalized and reopened its focus group facility.
"Focus groups offer exceptional qualitative research opportunities and insights and we've
updated our facilities to improve the experience for our clients," says Steve Mossop, President
of Ipsos Reid's Western Canada operations. "We now have a state of the art facility and a team
of moderators that is second to none in the market place."
Typical of many focus group facilities, the in-office Ipsos facility consists of a meeting room
and viewing room separated by a one-way mirror. The recent upgrades to Ipsos' Vancouver
focus group facility include improved audio/visual capabilities in the meeting room, as well as
updates to the viewing room.
The update includes:
- Upgraded audio recording with drop down microphones
- New décor and painting in the focus group room
- Upgraded lighting in the viewing room
- Upgraded viewing room temperature controls
Other features of the facility include:
- Stationary camera video recording to DVD
- Audio recording to digital format
- DVD Player, VCR and LCD TV
- Headphones for viewing room
- Wireless and wired Internet access
- Computer connection to LCD TV for presentations
The full sized meeting room seats 12 and can also be used to hold meetings. The viewing
room can accommodate up to 15, with seating for 8 up at the mirror.
"The improvements to our focus group facility have been designed to make the focus
group experience more comfortable for clients and participants alike," concludes Hanson Lok,
Senior Research Manager who oversees the facility. "The technology available also allows
the client group to make more impactful studies and better decisions in the long run."
Information on Ipsos Reid's focus group capabilities in Vancouver and across Canada can
be found at: http://www.ipsos.ca/prod/qual/focusgroup/
For more information on this news release, please contact:
Senior Research Manager
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public
opinion research, and research partner for loyalty and forecasting and modelling insights. With
operations in eight cities, Ipsos Reid employs more than 600 research professionals and
support staff in Canada. The company has the biggest network of telephone call centres in the
country, as well as the largest pre-recruited household and online panels. Ipsos Reid's
marketing research and public affairs practices offer the premier suite of research vehicles in
Canada, all of which provide clients with actionable and relevant information. Staffed with
seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid
offers syndicated information or custom solutions across key sectors of the Canadian
economy, including consumer packaged goods, financial services, automotive, retail, health
and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global
survey-based market research group.
To learn more, visit www.ipsos.ca.
Ipsos is a leading global survey-based market research company, owned and managed
by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and
responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop
and build brands. They help clients build long-term relationships with their customers. They
test advertising and study audience responses to various media. They measure public opinion
around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing,
media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has
a full line of custom, syndicated, omnibus, panel, and online research products and services,
guided by industry experts and bolstered by advanced analytics and methodologies. The
company was founded in 1975 and has been publicly traded since 1999. In 2008, Ipsos
generated global revenues of €979.3 million ($1.34 billion U.S.).
Visit www.ipsos.com to learn more
about Ipsos' offerings and capabilities.