"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions

Thursday, August 13, 2009

New York, NY - Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip,...

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Contact

Allyson Leavy
Vice President
Ipsos InnoQuest
+1.516.507.3515
allyson.leavy@ipsos.com
Gill Aitchison
President
Ipsos Marketing
+44.208.861.8223
gill.aitchison@ipsos.com