Ipsos Public Affairs Launches Hispanic Research Center

Wednesday, September 09, 2009

Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.

“With approximately 45 million Hispanics in the U.S., Ipsos Public Affairs has recognized the importance of being able to reach out to this fast growing and increasingly important market.” said Cynthia Pelayo, Senior Research Manager, Ipsos Omnibus Services. “This resource will allow us to further enhance and showcase our expertise about the Hispanic Community, and provide our clients with a wealth of information and research solutions to help them to better understand this key demographic segment, and reflect its diversity.”

Targeted towards public, private and not-for-profit organizations, The Hispanic Research Center will give clients even more flexibility and more options for conducting surveys among Hispanics. Over the past year, Ipsos Public Affairs has launched two new survey vehicles, the Ipsos US Hispanic Telephone Express Omnibus and the Ipsos US Hispanic Online Express Omnibus, which have dramatically increased surveying capabilities. “We are now able to offer clients quick-turnaround solutions, at a very affordable price” adds Pelayo. “These products, in combination with existing qualitative and quantitative custom methodologies, have allowed us to provide a full-service offering to our clients.”

In addition, the Hispanic Research Center provides Ipsos’ clients with an opportunity to increase the visibility of publicly released surveys and polls conducted among Hispanics. “We’ve had fantastic media pick up from several studies we’ve released this year” said Julio Franco, a Senior Research Manager with Ipsos Public Affairs. “It just goes to show how much of an opportunity there is out there for companies willing to invest in research among the Hispanic Community”

To visit the website of the Hispanic Research Center, please go to http://www.ipsos-pa.com/methodologies/hispanic.aspx

For more information on this news release, please contact:
Cynthia Pelayo
Senior Research Manager
Ipsos Public Affairs
(312) 777-395

Julio Franco
Senior Research Manager
Ipsos Public Affairs
(646) 313-6117

Aaron Amic
Vice President
Ipsos Public Affairs
(612) 573-8508

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. Ipsos Public Affairs is the polling agency of record for The McClatchy Company, the third-largest newspaper company in the United States and the international polling agency of record for Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-basedmarket research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Ipsos Public Affairs Launches Hispanic Research Center


Elen Alexov
Director, Marketing Services,
North America