Researchers Find 20,000 Ways to Give Back to their Community

Ipsos in Vancouver Raises, Donates Funds for Local Causes

Wednesday, November 18, 2009

Vancouver, BC – Researchers at Ipsos’ office in Vancouver have found a way to give back even in difficult economic times. For the second year in a row, the company has raised $20,000 in charitable donations to be shared by a quartet of local organizations.

Every two years, the entire staff is invited to participate in a process for selecting causes for the following two years. The four charities represent a cross-section of province-wide and local initiatives, each with a mandate centered on healthy people and healthy communities.

The four organizations that were chosen for the 2007 to 2009 period include:

  • BC Cancer Foundation, an organization that raises funds to support breakthrough research and care at the BC Cancer Agency.
  • BC Children’s Hospital Foundation, an organization that supports specialized and expert care for the province’s most seriously ill or injured children.
  • Family Services of Greater Vancouver, an organization that provides social services to over 35,000 individuals across the region.
  • Quest Outreach Society, an organization that “rescues” discarded food from the food industry for use by those less fortunate.

The funds raised were done so through a variety of company events, from silent auctions, bake sales, bingo, potluck lunches, ‘ice-cream’ day, etc. throughout the year and will be split evenly amongst the four charities.

"Giving is an integral part of our office culture, and Ipsos employees in Vancouver have been firmly committed to this concept for a number of years," says Steve Mossop, President of Market Research Canada West, and spokesperson for the Vancouver office. "We felt somewhat challenged this year given our success in 2008 and the recession, but to have matched our efforts from last year really shows how important these causes are to our employees and how fun and creative fundraising solutions can work to deliver success."

Funds raised were done so through the Ipsos Charity Trust, a charitable giving initiative set up by Ipsos in Canada to fund worthwhile causes in local communities. This year-round fundraising program is supported by the company and employees in each office across the country through a series of activities.

For more information on this news release, please contact:

Dave Pierzchala
Senior Vice President
Ipsos Loyalty

Karen Beck
Senior Research Manager
Ipsos Reid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey- based market research group.

To learn more, please visit .

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of €979.3 million.

Visit to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Researchers Find 20,000 Ways to Give Back to their Community

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Michael Rodenburgh
Executive Vice President, Canada
Ipsos Marketing