Vancouver, BC – Researchers at Ipsos’ office in Vancouver have found
a way to give back even in difficult economic times. For the second year in a row, the company
has raised $20,000 in charitable donations to be shared by a quartet of local organizations.
Every two years, the entire staff is invited to participate in a process for selecting causes for
the following two years. The four charities represent a cross-section of province-wide and local
initiatives, each with a mandate centered on healthy people and healthy communities.
The four organizations that were chosen for the 2007 to 2009 period include:
- BC Cancer Foundation, an organization that raises funds to support
breakthrough research and care at the BC Cancer Agency.
- BC Children’s Hospital Foundation, an organization that supports
specialized and expert care for the province’s most seriously ill or injured children.
- Family Services of Greater Vancouver, an organization that provides
social services to over 35,000 individuals across the region.
- Quest Outreach Society, an organization that “rescues” discarded food
from the food industry for use by those less fortunate.
The funds raised were done so through a variety of company events, from silent auctions,
bake sales, bingo, potluck lunches, ‘ice-cream’ day, etc. throughout the year and will be split
evenly amongst the four charities.
"Giving is an integral part of our office culture, and Ipsos employees in Vancouver have
been firmly committed to this concept for a number of years," says Steve Mossop, President of
Market Research Canada West, and spokesperson for the Vancouver office. "We felt
somewhat challenged this year given our success in 2008 and the recession, but to have
matched our efforts from last year really shows how important these causes are to our
employees and how fun and creative fundraising solutions can work to deliver success."
Funds raised were done so through the Ipsos Charity Trust, a charitable giving initiative
set up by Ipsos in Canada to fund worthwhile causes in local communities. This year-round
fundraising program is supported by the company and employees in each office across the
country through a series of activities.
For more information on this news release, please contact:
Senior Vice President
Senior Research Manager
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public
opinion research, and research partner for loyalty and forecasting and modelling insights. With
operations in eight cities, Ipsos Reid employs more than 600 research professionals and
support staff in Canada. The company has the biggest network of telephone call centres in the
country, as well as the largest pre-recruited household and online panels. Ipsos Reid's
marketing research and public affairs practices offer the premier suite of research vehicles in
Canada, all of which provide clients with actionable and relevant information. Staffed with
seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid
offers syndicated information or custom solutions across key sectors of the Canadian
economy, including consumer packaged goods, financial services, automotive, retail, and
technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-
based market research group.
To learn more, please visit www.ipsos.ca
Ipsos is a leading global survey-based market research company, owned and managed
by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and
responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop
and build brands. They help clients build long-term relationships with their customers. They
test advertising and study audience responses to various media. They measure public opinion
around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing,
media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has
a full line of custom, syndicated, omnibus, panel, and online research products and services,
guided by industry experts and bolstered by advanced analytics and methodologies. The
company was founded in 1975 and has been publicly traded since 1999.
In 2008, Ipsos generated global revenues of €979.3 million.
Visit www.ipsos.com to learn more
about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100
Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System.
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