A New and Improved Online Home for Ipsos in North America

Global Research Firm Launches Refined and Redesigned Web Presence for North American Business

Monday, March 08, 2010

New York, NY – Ipsos is stepping into spring with a fresh face to the online world. The global market research firm’s North American website has been completely redesigned with a new look, new features, and new ways for clients and prospects to better inform their business decisions and more closely engage with the company’s researchers.

“Our new Ipsos North America website is a powerful communications vehicle that is getting both a facelift and a rev up in its power,” says Elen Alexov, Director of Marketing Services with Ipsos in North America. “The Internet is a critical point for contact between our company and our clients, and also serves to inform prospective clients and employees about our services and methodologies. The new site connects all to a site that has better functionality, a new design, and more valuable information.”

The website – found at www.ipsos-na.com – offers a bevy of new and interesting features. Building off the best of the previous site, the new site offers more user-friendly functionality tools, greater profiling of key researchers and easier access to contact information.

Site users will also benefit from two new and important sections:

  • A new Products & Tools section featuring key North American-based products and methodologies offered by each of Ipsos’ five research specializations.
  • A new Knowledge & Ideas section consolidating all of Ipsos’ thought-leadership and value added content into one ready source, including articles, white papers, and Ipsos Ideas (the company’s monthly newsletter) as well as video features and an events calendar.

In keeping with the world of Web 2.0, the new site also offers the ability to resize text, to email and share pages through all social media websites, such as Facebook, LinkedIn and Twitter. An increased number of RSS feeds are also available.

And of course, the new site has a new look consistent with Ipsos' global brand.

“One of the most important features for our new site is the ability to communicate in the world of Web 2.0,” adds Elen Alexov. “With social media driving so much interest and discussion in business circles, we wanted to secure Ipsos’ place in that circle and make sure that we were active participants in the conversation. Enabling clients and web users to have easy access to share and discuss our content is the best way to do that and our team tied that into the functionality of the new site.”

The new Ipsos North America website will continue to evolve and plans are in place to add features in the future. These include ecommerce capabilities for purchasing selected syndicated studies online, the ability to bookmark favorite pages in personalized Ipsos web accounts, and an opportunity to better engage with Ipsos researchers by asking questions and receiving responses from key staff members.

The new website is available at www.ipsos-na.com.

For more information on this news release, please contact:
Elen Alexov
Director, Marketing Services
Ipsos North America
(778) 373-5136

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca .

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2008, Ipsos generated global revenues of €979.3 million.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

A New and Improved Online Home for Ipsos in North America

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Press Release


Elen Alexov
Director, Marketing Services,
North America