Ipsos Takes Shopper Insights to a Higher Level

Shopper Research Expert Donna Wydra Joins the Ipsos Marketing Team

Wednesday, March 31, 2010

Chicago, IL – Furthering a commitment to helping clients gain more insight into the minds and actions of shoppers, Ipsos Marketing announces that Donna Wydra has joined the company as a Senior Vice President. In her new post, Donna will take on a key leadership role in developing Ipsos Marketing’s shopper insight practice in the United States.

“Donna is a well-known industry presenter and thought leader, offering extensive experience, knowledge and shopper insight expertise to our clients,” said Lisa Lanier, President of Ipsos Marketing’s U.S. Consumer Goods practice. “Manufacturers and retailers of consumer packaged goods face a critical challenge in getting inside the shopper’s mind space. With Donna's deep shopper research expertise, Ipsos’ clients are assured they have a research partner able to deliver on their needs and exceed their expectations.”

Donna brings broad industry experience to her new role at Ipsos, having spent several years of her career at a number of research firms including TNS, Synovate, M/A/R/C, Nielsen and IRI. In addition to extensive supplier-side experience, she also has client-side research experience at McDonald's and Leaf, Inc.

More immediately, Donna comes to Ipsos from Socratic Technologies, where she served as Senior Vice President. While in that role, she developed the firm’s consumer packaged goods practice and also worked across retail, shopper, restaurant, and other key client areas.

“Ipsos Marketing is known for its commitment to the research needs of consumer packaged goods companies. This was a key factor in my joining this outstanding team of researchers,” said Wydra of her new role. “These are researchers that understand the challenges that CPG marketers face and are fully committed to delivering research solutions that address them. I am looking forward to working with my new team and helping clients tap into greater insights in the burgeoning area of shopper research.”

A frequent speaker on research topics, Donna recently spoke at IIR’s The Market Research Event, presenting on the topic of "Growing Leadership at All Levels: Driving Decision Making within an Organization.” She also spoke at the recent IIR Shopper Insights Conference, presenting "From Inspiration and Ideas to the Mass Market: How to Find the Next Pomegranate.” Other topics of shopper insight and research discussion include respondent engagement, packaging, innovation, and online environments.

Donna Wydra is an MBA graduate from Loyola University in Chicago and holds a BA in business from Augustana College in Rock Island, Illinois. She is located in Ipsos’ Chicago office.

For more information on this news release, please contact:
Lisa Lanier
Ipsos Marketing
Consumer Goods
(312) 665-0621

About Ipsos Marketing

Ipsos Marketing – The Innovation and Brand Research Specialists – is the Ipsos brand for Marketing Research.

Ipsos Marketing helps clients to develop and launch new products and services and reposition existing brands, understand the success factors behind their brands and maximize the impact of their marketing decisions. Supported by specialized teams, Ipsos Marketing offers an in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients. Our leading-edge solutions integrate qualitative and quantitative research, using engaging digital tools as well as advanced modelling and forecasting techniques.

Ipsos Marketing is a specialization of Ipsos, a global survey-based market research company that offers expertise in Advertising and Marketing research, Customer and Employee Relationship research, Media, Content and Technology research, and Social and Corporate Reputation research. Ipsos is present in 64 countries, with a leading position in both mature and emerging markets. In 2009, it achieved global revenues of 943.7 million euros, Marketing research contributing to 47% of Ipsos’ total global revenues.

To learn more, please visit www.ipsos.com/marketing.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos Takes Shopper Insights to a Higher Level

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Elen Alexov
Director, Marketing Services,
North America