The Canadian-Content Conundrum:

Majority (53%) of Canadians Say We Should Stop Worrying about Imposing Canadian Content Rules
And, Reviewing the Reviewers: Four In Ten (40%) Canadians Would Be Swayed by a Review That Said a Show or Event Was Lousy or Not Worth Going to See and Would Avoid It

Friday, April 09, 2010

Toronto, ON – Canadians are split on the ‘Cancon’—Canadian Content—conundrum, according to a new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation. Canadian television stations are required to broadcast a certain proportion of Canadian Content (60% overall) in order to acquire and maintain their license to...

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The Canadian-Content Conundrum:

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John Wright
Senior Vice President, US
Ipsos Public Affairs