Hispanics Are More Optimistic About the U.S. Economy than the General Population

Nearly Four in Five Hispanics Say the Economy Has Now Stabilized or Started Improving

Thursday, April 22, 2010

New York, NY – According to the newest Ipsos-Telemundo telephone poll, nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.

The poll results suggest that Hispanics are more optimistic than the general U.S. public about the current state of the economy as they are more likely to say it has stabilized or started improving. In an Ipsos/McClatchy telephone poll conducted among 1,076 adults of all ethnicities living in the U.S. during the same period of time, only 11% said the economy had turned the corner (compared with 14% among Hispanics) and only 55% that it had stabilized (vs. 63%) while as many as 31% said the worst is yet to come (vs. 20%). In both surveys, 3% said they weren’t sure.

Among Hispanics, optimism is most prevalent among those who live in the West of the United States and those who prefer watching television in Spanish over English:

  • 17% of those living in the West say the economy has turned the corner (vs. 12% of those in other regions) and only 16% say the worst is yet to come (vs. 23%).
  • 17% of those who prefer watching television in Spanish say the economy has started improved (vs. 10% of those who prefer it in English) while only 15% expect it to get worse (26%).

Also of note, Hispanic women (68%), more than Hispanic men (58%) or women of all ethnicities (56%), are particularly likely to say the U.S. economy has stabilized but not yet begun to improve.

These are some of the findings of an Ipsos-Telemundo poll conducted from February 11 to March 7, 2010 with a nationally representative sample of 500 Hispanics aged 18 and older, interviewed by telephone via Ipsos’ U.S. Hispanic Omnibus. With a sample of this size, the results are considered accurate within 4.4 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Hispanics in the U.S. been polled.

The findings of the general population poll are based on an Ipsos poll conducted February 26-28, 2010 on behalf of the McClatchy Company. For the survey, a nationally representative, randomly selected sample of exactly 1,076 adults aged 18 and older across the United States was interviewed by Ipsos. With a sample of this size, the results are considered accurate within 2.99 percentage points, 19 times out of 20, of what they would have been had the entire adult population in the U.S. been polled.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. These data were weighted to ensure that the sample's composition reflects that of the actual U.S. population according to U.S. Census figures. In both polls, respondents had the option to be interviewed in English or Spanish.

For more information on this news release, please contact:
Julio C Franco
Senior Research Manager
Ipsos Public Affairs
New York, NY

About Telemundo

Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multi-platform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com ; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends to develop and test emergent or existing products or services, and build brands. They also test advertising and study audience responses to various media, and measure public opinion around the globe. They help clients create long-term relationships with their customers, stakeholders or other constituencies. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Hispanics Are More Optimistic About the U.S. Economy than the General Population


Elen Alexov
Director, Marketing Services,
North America