Seattle, WA – Seattle marketers are about to get a closer look into the
mindset of the New Consumer. Ipsos in Seattle is offering an afternoon of learning and
invigorating discussion on Tuesday, May 18 at the Museum of Flight. The fourth annual Ipsos
Knowledge Summit will feature a mix of senior level Ipsos researchers co-presenting with a
panel of respected marketing leaders from throughout the Pacific Northwest.
“Economic turmoil, societal change and social media are having an impact on the way
consumers behave and interact with brands. It is vital that marketers understand the mindset of
the New Consumer so they can better communicate with them,” says Mary Kaye O’Brien, Vice
President with Ipsos in Seattle. “This year’s summit will help them do just that. And this year,
we are doing something a bit different ourselves by turning the tables on our clients, letting
them share their own thoughts and experiences in marketing to the New Consumer in a panel
Topics at this year’s Ipsos Knowledge Summit center on new marketing and consumer
paradigms uncovered through Ipsos’ research into the New Consumer and highlight
examples and discussion from a panel of marketing professionals. Three sessions will be
- After sharing insights into the New Consumer obtained through Ipsos’ extensive research,
Mary Kaye O'Brien will moderate a discussion of Ipsos research experts, including Stefan
Hartmann from Ipsos’ media research specialty, Majid Khoury from Ipsos’ advertising
specialty, Michael Griego from Ipsos’ loyalty research specialty, and John Kiser from Ipsos’
innovation and concept testing practice, on how Ipsos views the New Consumer.
- In a co-presentation with John Russell, Senior Director of Marketing, the team from
Tillamook Cheese will be sharing the story of how they took a traditional brand and completely
changed the way they communicate with their consumers.
- Jeff Etherton from Ipsos will moderate a panel of marketing experts from a variety of
sectors to talk about the changes they’ve witnessed and how they are addressing the New
Consumer. The panel includes marketing representatives from Microsoft Bing, Bartell Drug
Co., Premera Blue Cross, and T-Mobile.
Attendance is free, however, registration is required. Interested participants can register
online at: http://www.ipsos-na.com/knowledge-ideas/events/ipsos-
“Clients and interested marketers in the Seattle area are welcome to attend what we plan
on being an informative and inspiring discussion,” concludes O’Brien. “Consumer mindsets
and technology have changed significantly in the past few years and that means marketing
strategies and communications tactics need to change as well. And we’ll explore these
matters on May 18.”
For more information on this news release and Ipsos travel research, please contact:
Mary Kaye O'Brien
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