New York, NY – Jim Smith, Chairman and CEO Ipsos
North America, named Bruce Friend to the position of President Ipsos OTX
MediaCT, responsible for all MediaCT related business activities for the
United States. Mr. Friend was most recently OTX President, Client
The announcement follows the acquisition of OTX by Ipsos on March 12,
2010, and will leverage Mr. Friend’s impressive career as a media and
entertainment researcher, particularly his role in establishing OTX as a
leading provider of innovative online research solutions that help clients
successfully keep pace with, adapt to and profit from digital’s impact on their
businesses and brands.
“Throughout his career, Bruce has been immersed in understanding how
the evolution of technology has radically changed people’s behavior and
attitudes about media, distribution platforms and entertainment content over
time,” said Jim Smith, Chairman and CEO Ipsos North America. “His
background, OTX leadership role, and success in designing effective
research that recognizes and meets today’s challenges, will deliver
tremendous value to our growing base of clients.”
The U.S. division – newly named Ipsos OTX MediaCT – will unite Ipsos’
market-leading global position in media measurement and analysis with
OTX’s track record of savvy product innovation to expand its U.S. client base,
develop new products and services for global territories, and increase the
awareness and value of the Ipsos brand in the United States.
Mr. Friend joined OTX in 2003 and was instrumental in building OTX’s
industry-leading Media and Entertainment Insights practice, and making OTX
the fastest growing research company since that time. He has nearly 30
years of global experience in multi-media and entertainment brand research
and strategic planning.
Before OTX, he held the position of Senior Vice President of Research for
the Columbia Tristar Worldwide Marketing Group, a division of Sony Pictures
Entertainment, and spent eight years in various senior management
positions at MTV Networks where he oversaw the development and design of
a multitude of domestic and international studies across all the MTV
Networks, and was also responsible for MTV Films and Nickelodeon Movies
research initiatives. At the beginning of his career Bruce amassed over
thirteen years of research experience working in management positions at
The Disney Channel, Home Box Office, Telemundo Group Inc., Saatchi &
Saatchi and Y&R Advertising.
“This is an incredibly exciting opportunity for me, Ipsos and our collective
clients, to be combining all of our highly valued media, content and technology
insights under one roof, and then be able to leverage that knowledge back to
our clients and their brands,” said Bruce Friend, President Ipsos OTX
MediaCT. “As our clients know, it’s not enough for a research agency to just
be strong in one or two media content or technology industry verticals – you
must understand them all to truly understand today’s rapidly evolving media
With the formation of this new MediaCT organization, Ipsos OTX is now
uniquely positioned to capitalize on the established research experience and
cutting-edge technology of our combined companies, in order to keep pace
with our increasingly complex media marketplace.”
Mr. Friend, based in New York City and Los Angeles, will report to Jim
Smith, Chairman and CEO Ipsos North America and to Richard Silman, CEO
Ipsos Global MediaCT. Reporting to Mr. Friend from the current Ipsos
MediaCT businesses will be Brian Cruikshank, Executive Vice President of
US Tech/Com and Bob Shullman, President of Ipsos Mendelsohn. The
existing OTX Media and Entertainment Insights management teams that
oversee the Worldwide Motion Picture and Digital Media Divisions will
continue to report to Mr. Friend.
For more information on this news release and Ipsos travel research,
Director of Marketing Services
Ipsos in North America
About Ipsos OTX MediaCT
Ipsos OTX MediaCT is the market research specialization within Ipsos
built to reach, engage and more effectively understand today’s digitally-driven
consumer in the fast moving media, content and technology space. By
integrating new technologies and immersive techniques with extensive
traditional research experience, Ipsos OTX MediaCT’s market leading
research solutions help clients better understand media and technology
consumption, evaluate content, monitor the value of brands and provide
guidance for successful innovation. The Ipsos OTX MediaCT approach results
in deeper and more profound consumer insights that allow companies to
maximize their return on investment.
To learn more, please visit www.ipsos-na.com/media.
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