New CFO Crunching the Numbers with Ipsos in the U.S.

Mark Campbell Joins Ipsos’ U.S. Finance and Accounting Teams

Wednesday, June 09, 2010

New York, NY & Cincinnati, OH – The finance and accounting teams at Ipsos North America have a new U.S. chief. Mark Campbell has joined Ipsos as Chief Financial Officer, responsible for the company’s U.S. financial operations. Debra Mason, the research company’s regional Chief Financial Officer for North America made the announcement.

“Ipsos is a growing yet complex company focused on high quality research and client service – the challenge for the finance team is to keep pace and ensure we meet those demands from a financial perspective,” says Mason. “As a seasoned financial executive with over 15 years’ of senior experience with large corporations, Mark brings the kind of insight and dedication to keep us on that path. We are pleased that he has chosen to join us, and I have great confidence that his experience and passion for finance will hugely benefit our U.S. team.”

Campbell joins Ipsos from Harte-Hanks Inc., where he was CFO of their direct marketing organization. Prior to that, he spent eight years in financial leadership positions at NCR Corporation, a leading provider of technology software and services.

“I am delighted to be part of such a dynamic organization; a true industry leader focused on delivering insights and knowledge to its global client base,” says Campbell of his decision to join Ipsos. “The level of talent and passion at Ipsos is impressive and I am excited to be joining such a great team as we strive to continue profitably growing our U.S. business.”

Mark Campbell is a graduate of the University of Michigan, Ross School of Business, having achieved both a BBA in Accounting and Finance and an MBA in Finance and Corporate Strategy. He resides in Cincinnati with his family and is currently splitting his time with Ipsos’ U.S. Finance and Accounting Teams in Cincinnati and Norwalk.

For more information on this news release please contact:

Debra Mason
Chief Financial Officer
Ipsos North America
(212) 584-9245
debra.mason@ipsos.com

About Ipsos in North America

Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 1,500 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of survey-based services—guided by industry experts and bolstered by advanced analytics and methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities


New CFO Crunching the Numbers with Ipsos in the U.S.

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Contact

Debra Mason
Chief Financial Officer
Ipsos in North America
+1.212.584.9245
debra.mason@ipsos.com