Analysis: Mario Galaxy 2 Leads Purchase Intent

Monday, May 03, 2010

Los Angeles, CA – First-party exclusives continue to dominate the GamePlan Insights charts for titles that U.S. gamers intend to purchase in the near/medium future -- although the titles are separated by significant release windows.

Nintendo's Super Mario Galaxy 2 is the most immediate title launch, and the latest OTX tracking data shows that nearly 1 in 4 Wii gamers plans to purchase the title at some point.

The latest Mario installment also has the highest 'Recession Proof Index' of any titles currently being tracked, meaning that it is most frequently chosen as a top-three purchase consideration on gamers' wishlists.

Halo: Reach and Gears of War 3, ranked first and third respectively, are battling for the most anticipated Xbox 360 title. Unsurprisingly, there is a large overlap between the audience of these two marquee shooter franchises.

52 percent of those who plan to buy Halo: Reach also plan to buy Gears of War 3, and 51percent of those who plan to buy Gears of War 3 also plan to buy Halo: Reach.

Given this massive overlap in franchise audience, it is important that Microsoft create some distance between the two releases to avoid cannibalizing sales.

On the PC front, Blizzard franchises appear to be stronger than ever, with three titles in the top 15. While there is no denying the importance of online social/casual games, the impressive levels of purchase intent for Diablo III, Starcraft II, and World of Warcraft: Cataclysm suggest that the traditional PC gamer is alive and well.

Here's the full charts for the month of April 2010, created by polling around 4,000 U.S. gamers on the titles they intend to buy:

As for purchase intent for already-released title, Sony's God of War III dominates the list, with more than five times the average purchase intent of titles that have already released in 2010. This bodes well for its continued sales performance.

In fact, combined with the strong performance of Final Fantasy XIII, ranked second, the PlayStation 3 has a great deal of momentum heading into the summer months.

Here's the list of already-debuted console and PC retail games by consumer purchase intent during April 2010:

To learn more about GamePlan: www.gameplaninsights.com

For more information on this news release and Ipsos travel research, please contact:
Nick Williams
Director of Gaming Insights
Ipsos OTX MediaCT
(310) 736-3388
nwilliams@otxresearch.com

About GamePlan Insights Weekly Syndicated Tracking Study

1,000 U.S. gamers and game buyers are surveyed each week including hardcore gamers, casual gamers and everyone in between. The study tracks up to 600 game SKUs at any given time, including all major console, handheld, PC, and iPhone titles. For more information visit, www.gameplaninsights.com.

About Ipsos OTX MediaCT

Ipsos OTX MediaCT is the market research specialization within Ipsos built to reach, engage and more effectively understand today’s digitally-driven consumer in the fast moving media, content and technology space. By integrating new technologies and immersive techniques with extensive traditional research experience, Ipsos OTX MediaCT’s market leading research solutions help clients better understand media and technology consumption, evaluate content, monitor the value of brands and provide guidance for successful innovation. The Ipsos OTX MediaCT approach results in deeper and more profound consumer insights that allow companies to maximize their return on investment.

To learn more, please visit www.ipsos-na.com/media.

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Analysis: Mario Galaxy 2 Leads Purchase Intent

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Contact

Nicholas Williams
Director of Gaming Insights
Ipsos MediaCT
(415) 597-4005
nicholas.williams@ipsos.com