Chicago, IL – How can non-grocery retail marketers create meal ideas and inspire shoppers in their aisles? Donna Wydra, Senior Vice President with Ipsos Marketing’s U.S. shopper insight practice will be probing that topic at the 10th annual IIR Shopper Insights in Action Conference, being held July 11-14 in Chicago. Wydra will be co-presenting with Liz Mohr, Shopper Insights and Analytics Director at ConAgra Foods. The presentation will examine consumer attitudes and behaviors and help inform the shopper marketing decisions of non-grocery retailers.
“The one-stop meal solution has been a runaway hit with stressed parents and busy families, but non-grocery retailers are looking for ways to motivate those consumers to buy meal essentials off their shelves,” says Wydra of the upcoming presentation. “Our presentation will examine shopper attitudes and behaviors and help non-grocery retailers find the inspiration they need to motivate this critical sector of the market.”
This year’s conference focuses on "action" and how retailers and national brands can use shopper insights to drive innovation. The co-presentation from Ipsos and ConAgra, entitled Creating Inspiration in the Aisles, will offer non-grocery retailers with ideas and insights on how to optimize complete meal solutions in their shelf space.
“Shopper insights are vital for transforming ideas into innovation,” adds Wydra. “Our presentation will help shopper marketers better understand the shopper mind so they can identify opportunities and strategies for achieving desired results.”
To learn more about this conference, or to register, visit the IIR website at: http://www.iirusa.com/insights/agenda-at-a-glance.xml.
For more information on this news release please contact:
Vice President, Shopper and Retail
About Ipsos Marketing
Ipsos Marketing – The Innovation and Brand Research Specialists – is the Ipsos brand for Marketing Research. Ipsos Marketing brings clients an unequalled research expertise at every stage of their innovation and brand development process. Supported by specialized teams, Ipsos Marketing offers an in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients. Our leading-edge solutions integrate qualitative and quantitative research, using engaging digital tools as well as advanced modeling and forecasting techniques. Ipsos Marketing is a specialization of Ipsos, a global survey-based market research company that offers expertise in Advertising and Marketing research, Customer and Employee Relationship research, Media, Content and Technology research, and Social and Corporate Reputation research.
To learn more, visit www.ipsos.com/marketing
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities