Americans Love Their Gaming Consoles As Much As Their Cars

Ipsos Study Compares Differences in Opinions about Customer Satisfaction for Multiple Industries

Wednesday, June 30, 2010

New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”

But advanced technology did not assure happy customers, particularly as it relates to the infrastructure necessary to operate our technological devices. As Keiningham points out, “Despite all the developments in cellular technology, Americans’ satisfaction with their mobile telephone provider is at the bottom of our list, tied with computer operating systems.”

In fact, for most industries under investigation, businesses noted for face-to-face service tended to outperform technology-driven sectors. For example, banks came in third in the study. “Banks were viewed favorably by Americans—or more specifically, Americans viewed their banks favorably,” Keiningham observes. “The good news for banks is that despite the recent financial crisis, Americans tend to hold positive feelings about the place where they bank. Clearly, Americans distinguish between the bailout and the local branch of their bank.”

The table below presents the full list of industries studied.

For more information on this news release and the Interactive Reid Report please contact:

Tim Keiningham
Global Chief Strategy Office
Ipsos Loyalty
(973) 658-1719

About Ipsos Loyalty

Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management. Ipsos Loyalty provides a state-of-the-art approach to customer-driven business performance through a modular suite of innovative research tools that provides an integrated framework to identify complex global business solutions. Ipsos Loyalty is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

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Americans Love Their Gaming Consoles As Much As Their Cars

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Elen Alexov
Director, Marketing Services,
North America