Bringing a Greater Understanding of Qualitative Health Research

Health Research Expert Mike Bandick Joins Ipsos Understanding UnLtd.

Thursday, August 05, 2010

New York, NY, and Cincinnati, OH – Ipsos’ healthcare team welcomes a new member of the family. Veteran researcher Mike Bandick has joined Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, as Vice President of Health. In this role, he will lead IUU’s qualitative health team.

“Mike’s combination of market research experience, knowledge of the health sector and positive, client-focused approach make him an ideal person to lead Ipsos Understanding UnLtd.’s health sector through its next phase of growth,” says Peter Weylie, Senior Vice President with Ipsos Understanding UnLtd. ”Over the last two years, more and more healthcare clients are turning to Ipsos because they know we can help them meet their biggest challenges. Under Mike’s leadership we will continue to grow our team and build on that success.”

Bandick brings to the role a diverse background in healthcare, including leadership roles in both client-side and supplier-side settings. Most recently, he spent four and half years leading the client service and analytics (quantitative and qualitative) functions and serving on the Executive Committee at G&S Research, a custom primary market research supplier focused exclusively on pharmaceutical, biotechnology, medical device and diagnostics clients.

Previously, he spent 13 years in neuroscience commercialization at Eli Lilly & Company, including global marketing director roles on two blockbuster brands (Zyprexa® and Cymbalta®). He then went on to build the marketing function at Suros Surgical Systems, a fast-growing medical device company in the minimally invasive breast biopsy space.

“Ipsos’ healthcare practice is a recognized leader in the field, providing clients with the scale, exceptional resources and the deep insight they need to succeed in the difficult environment facing the industry today,” comments Bandick on his decision to join Ipsos. “Being part of an innovative and growing team is both exciting and attractive. I’m enjoying the challenge of the work, and have been very impressed by the talent and energy of my colleagues”

A native of California, Bandick holds a bachelor’s degree from Cal Poly Pomona and an MBA from Duke University. He resides with his wife and sons in Zionsville, Indiana and will work closely with Ipsos Understanding UnLtd.’s office in Cincinnati.

For more information on this news release please contact:

April Jeffries
Ipsos Understanding UnLtd.
+1.201.574.8162 (ext: 390)

About Ipsos Understanding UnLtd.

Ipsos Understanding UnLtd. (IUU) is a full service qualitative research firm offering a comprehensive array of highly innovative research, facilitation, and ideation services. One of the largest and most trusted qualitative firms in the world, IUU leverages the powerful experience of its 60+ moderators and research consultants to deliver actionable insights for our clients in the Consumer Packaged Goods, Retail, Healthcare/Pharma, Technology, Financial Services, and Entertainment sectors. Moreover, IUU’s proprietary products and techniques travel North America and globe, dovetailing seamlessly with our clients’ quantitative efforts.

IUU partners with clients to identify the insights, innovative ideas, and product and service concepts that help drive business.

For more information, visit us online at

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

Visit www.ipsos- to learn more about Ipsos' offerings and capabilities

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Bringing a Greater Understanding of Qualitative Health Research

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April Jeffries
President, U.S.
Ipsos UU