New York, NY and Toronto, ON - A senior leader of research strategy and business application has joined Ipsos’ global interactive services team. Dr. Nancy Brigham is the newly appointed Vice President of Global Operations, North America Sample Access & Engagement with Ipsos Interactive Services (IIS). In this role, Nancy will collaborate with Ipsos’ Client Services Teams to provide support on respondent access, engagement issues, data quality, and survey design best practices. She will also be working closely with the newly established Ipsos Open Thinking Exchange to improve respondent engagement.
“I'm delighted to be here at Ipsos. The marketing research industry is experiencing a paradigm shift in how we conduct and view research, and Ipsos is at the forefront of that shift, helping to lead the way,” says Nancy of her decision to join the Ipsos team. “The company is focusing on innovative, break-through solutions to industry challenges, and that's very exciting to me. I'm also energized by the sense of enthusiasm and purpose that my colleagues bring to the work every day.”
Further to her responsibilities with Ipsos Interactive Services, Nancy will play a key role in the marketing research industry, including the Council of American Survey Research Organizations (CASRO) and the Advertising Research Foundation (ARF).
Nancy Brigham joins Ipsos following a 12 year career in Consumer & Market Research (CMK) at Procter & Gamble where she was Senior Manager and Leader of Global Analytics & Research Systems. She was responsible for driving research strategy and solutions, including online data quality solutions. She also developed and executed the analytic qualification of leading segmentation suppliers, resulting in the selection of top providers.
Prior to her work at P&G, Nancy was a Research Assistant Professor at the University of Kentucky, and was Head Statistician at the Center for Prevention Research.
“I’m looking forward to the opportunity to contribute to the future direction of marketing research - to be instrumental in helping to shape and evolve that direction,” continues Nancy. “With Ipsos playing a leadership role in the industry, we will be able to meet our clients' research needs for many years to come.”
Nancy Brigham holds a Ph.D in Social Psychology from the University of Kentucky, with a concentration in Statistics & Methodologies. She also earned an M.A. in Social Psychology from the University of Kentucky, and a Bachelor’s degree from Ohio State University, with concentrations in Advertising and Psychology. Nancy will be based in Ipsos’ Toronto office.
For more information on this news release, please contact:
Ipsos Interactive Services, North America
About Ipsos Interactive Services
With panels covering all of the major North American, European and Latin American markets, Ipsos Interactive Services is one of the leading providers of global market research studies, and has offices in 11 cities around the globe. Ipsos Interactive Services is focused on the theme of online market research in terms of responsiveness, competence, innovation and insight. By combining its extensive knowledge of market research with a high level of technical expertise, IIS has set the standard for quality of dialogue between marketers and consumers.
For more information go to: www.ipsos-interactive.com
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).
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