New York, NY – A connected, accomplished, and forward-thinking technology executive has joined Ipsos Vantis, building on the divisions’ leadership in innovation research. Randy Giusto joins the research company’s innovation research specialty as Senior Vice President within their technology business.
“Randy’s extensive experience and expertise in the technology arena fits well with where the market is going and where clients of Ipsos Vantis are seeking research insight,” says Jason Brown, President and CEO of Ipsos Vantis in the U.S. “Randy’s initial focus with Ipsos Vantis will be on leveraging his industry knowledge and connections to bring clients closer to Ipsos Vantis and connect our research expertise to their specific needs. He’ll also help develop new research offerings based on the needs of the sector, continuing to elevate Ipsos Vantis’ position as a leader in helping tech companies win more and win bigger in their innovation efforts.”
Randy Giusto comes to Ipsos Vantis as a highly accomplished and experienced market research professional with a strong focus in technology. Most recently, he was an independent consultant with his own company, New Digital Café. Prior to that, Randy worked at global research firm IDC, spending 14 years in several of its practice areas. Most recently at IDC, he was Group Vice President and General Manager of IDC’s Consumer, Digital and Social Media, Mobility, and Pricing Research focusing on technology convergence and content adoption across three screens – TV, Web, and mobile. He managed a 40-person team within IDC that worked with clients on consulting engagements, conducting custom primary research, and offering a host of syndicated and multi-client products.
For Giusto, the move to Ipsos Vantis offers exciting challenges and opportunities. “In a slowly recovering global economy, technology brands are more conservative on the number of offerings they bring to market,” says Randy Giusto. “They’re focusing more research efforts on tactical projects to ensure their ideas are successful. There’s no financial room anymore for near misses. This plays well to Ipsos Vantis’ market advantage in providing best in class idea testing services as well as sound strategic advice on commercialization.”
Randy Giusto is a graduate of Cleveland State University. In 2005, he prototyped a mobile segmentation study with the Marketing Lab at Boston’s MIT Sloan School. He resides in the Boston area with his family.
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About Ipsos Vantis
Ipsos Vantis specializes in helping companies win more and win bigger with their product innovations in sectors outside fast moving consumer packaged goods.
Clients work with us to stress test ideas, predict demand, optimize features and pricing, and assess the return on marketing investment on new product ideas and changes to existing products. Ipsos Vantis is a unique specialization with a database containing 20 years of forecasting validations, exceeding 20,000 observations of concept test data in sectors such as health and pharmaceuticals; technology and communications; energy and utilities; B2B industries; telecommunications; consumer electronics; durable goods; and consumer products.
Ipsos Vantis is an Ipsos company, a leading global fact-based market research group. To learn more, visit www.ipsos.com
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).
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