Ipsos Forward Research Adds European and Brazilian Focus to Global Commitment

Thursday, September 02, 2010

St. Louis, MO– Building on their commitment to be the global leader in agricultural market research, Ipsos Forward Research announces the next step in strengthening their capabilities and investment by adding two senior research professionals to directly assist clients in Europe and Brazil.

Laurent Depouilly

Laurent Depouilly was recently named European manager and comes to Ipsos Forward Research with over 12 years of agriculture and market research experience. Previously Depouilly worked at Kleffmann Group and Monsanto France. As European manager, Depouilly provides a local contact to a growing number of international agriculture and animal health clients and will help establish a new European base office for Ipsos Forward Research. He joined Ipsos Forward Research on September 6, 2010 and is based in Lyon, France.

Edegar de Oliveira Rosa

Edegar de Oliveira Rosa joins Ipsos in Brazil with 7 years of agriculture market consultancy and auditing experience and over 13 years in related agriculture. Oliveira Rosa will oversee the Brazilian agriculture and animal health operations from the Ipsos Säo Paulo office. Most recently Oliveira Rosa worked at Agricontrol LTDA – OIA Brasil.

“Following the acquisition of Forward Research, the addition of Laurent and Edegar are the next step in the development of Ipsos’ agriculture and animal health capabilities. As European and Brazilian opportunities grow in agriculture so does the need to have local experts on the ground,” says Gary Bennewies, President of Ipsos Forward Research. “Both of these individuals bring to our clients solid market research expertise and a deep understanding of their local markets. We welcome Laurent and Edegar to our agriculture and animal health research team.”

For more information about Ipsos Forward Research visit www.ipsos-na.com/research/marketing/agribusiness/.

For more information on this news release, please contact:
Elen Alexov
Director, Marketing Services
Ipsos North America
(778) 373-5136

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Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

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Ipsos Forward Research Adds European and Brazilian Focus to Global Commitment

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Elen Alexov
Director, Marketing Services,
North America