Ken Peterson Promoted to Chief Operating Officer at Ipsos Loyalty in the U.S.

New Role Aimed at Driving Drive Client Service and Efficiency

Tuesday, October 12, 2010

New York, NY and Denver, CO – Ken Peterson has been promoted to a new role as Chief Operating Officer for the U.S. division. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S. In the role, Peterson will act as Ipsos Loyalty’s face to Ipsos Operations and external vendors, responsible for streamline costing and exploring new technologies. He will continue to serve the needs of his clients for the foreseeable future.

Ken Peterson

“Ken Peterson is an exceptional researcher with outstanding insight and knowledge into the business of loyalty research,” says Matt McNerney. “As COO, Ken's task is to help improve efficiency, gain an edge in client relationships and link our internal operations and technology teams. Ken has proven himself as an accomplished leader in all these areas. No doubt, he will continue to succeed as COO for Ipsos Loyalty in the U.S.”

In his 12 years with Ipsos Loyalty, Ken’s work has encompassed all areas of market research, with a focus on customer satisfaction and loyalty measurement, operations consulting and global program management. His work has covered retail, health, technology, transportation and finance sectors.

Peterson has worked extensively on the progression of satisfaction measurement, advancing many of these ideas in a chapter he coauthored for the book The Customer Delight Principle, 2001 by McGraw-Hill. He has also been awarded the 2006 Outstanding Paper Award published in Managing Service Quality, Vol. 16, No. 5.

Prior to joining Ipsos Loyalty, he worked in the retail operations and distribution divisions of The Great Atlantic and Pacific Tea Company. He also served as an Instructor in the Mathematics Department of Kean University where he taught advanced undergraduate courses.

“I am looking forward to the challenges ahead,” says Peterson of his new COO duties. “The field of loyalty research is increasingly important to our clients and this is an opportune time to be in this position.”

In the role, Peterson will leverage Ipsos Loyalty’s business applications group to reduce time on tasks, focus greater attention and energy on client servicing and business development. He will also work to enable business development and senior research teams to reduce costs.

Ken Peterson is a graduate of Kean University, having earned a Bachelor’s Degree Summa Cum Laude and a Master’s of Arts degree in Mathematics. His graduate studies include operations research analysis, dynamic numerical analysis, and original applied research in economic game theory. He is also an active member of the Mathematical Association of America and the Institute for Operations Research and the Management Sciences.

Ken resides in Aurora, CO with his family.

For more information on this news release, please contact:
Alexandre Guerin
Ipsos Loyalty

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

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Ken Peterson Promoted to Chief Operating Officer at Ipsos Loyalty in the U.S.

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Press Release


Alexandre Guerin
President, US
Ipsos Loyalty